Harman Luxury Audio has launched the new JBL Synthesis Certified System and Certified Elite System certification programs. The programs certify five JBL Synthesis system templates ranging in scale from $35,500 to $180,000, and mandate specified calibration services and processes with a prospective expansion that would include dealer marketing initiatives and online assets. The JBL Synthesis Certified System program is for less complex systems, and the JBL Synthesis Certified Elite program is for more challenging room environments and more expansive and complex system setups.
The five certified JBL Synthesis systems range from the 5.1.2-channel System Five for small- to medium-sized media rooms, to the 11.4.10-channel count System One for large home theaters, with three systems in between. Each has highly-specialized JBL
Synthesis loudspeakers and electronics, advanced system design, layout assistance, and calibration support. Systems meeting the standard for these two levels of certification will be provided with a custom laser etched, two-space rack face plate denoting either the JBL Synthesis Certified System or JBL Synthesis Certified Elite System status.
The JBL Synthesis Certified and JBL Synthesis Certified Elite programs are one of the first initiatives to come out of the new JBL Synthesis Product Council. Members of the 2020 Product Council include some of the leading custom integration dealers and distributors in the Americas and Europe. Their participation and feedback in the product council is helping us evolve the future direction of JBL Synthesis products and system solutions. As the first public output of the product council, the new certification programs will be featured in the coming months on a landing page on the JBL Synthesis website where customers can learn more about certified systems and the dealers who deploy them.
Harman Luxury Audio has also announced that the Adeo Group in Lavis, Italy, is the first showroom that has met the qualifications and has been certified as a JBL Synthesis Elite System. This distributor has been a champion of the brand and the certification initiative. Their immersive cinema is used for prospective client demonstrations and dealer training events as well.
For more information, visit harman.com.