Bang & Olufsen Unveils First Ever 48-Inch OLED TV

November 23, 2020

Beovision Contour (Image credit: Bang & Olufsen)

Bang & Olufsen’s Beovision television range now includes the Beovision Contour, a 48-inch OLED TV.

There have been just a handful of 48-inch OLED TVs so far, it being a new panel size for 2020. The first was the LG CX OLED, followed by the Sony A9S and the Philips OLED+935/ Now Bang & Olufsen has la premimum display.

The Beovision Contour is described as an “all-in-one TV and music experience”, featuring audio technology from B&O’s first ever soundbar, the Beosound Stage – but reportedly with improved bass performance.

Unlike the Beovision Harmony – an OLED TV available in 55-inch, 65-inch, 77-inch, and 88-inch sizes – there’s no mechanical nature to the speakers, or ability to fold up the TV stand when the set is not in use. Befitting the more compact sizing of the Contour, B&O has integrated its loudspeakers into the casing of the set itself, hanging below to give the appearance of the polaroid photograph, with a bold bezel running along the edges.

There’s a host of color options, too, from Gold and Silver to Black Anthracite (coal). In order to keep things looking pretty, too, “All cables are routed through the center rear of the TV and hidden from view, offering a holistic 360-degree design, which allows the TV to remain visually appealing from any angle.”

Buyers can opt for a swiveling aluminum floor stand, wall-mounting, or a tabletop stand to place on higher surfaces.

Christoffer Østergaard Poulsen, Senior Vice President of Product Management at Bang & Olufsen, cites “a need for a mid-sized screen solution with flexible placement options” among the company’s customers.

The Beovision Contour is available online and in-store across the UK and Europe, with global availability in the United States from February 2021. It retails for $5,999.