A Promising New Chapter For Auro-3D Technology

July 21, 2022

Today marks an exciting new start for Auro-3D, a world-renowned specialist in Immersive Sound technology. Private equity firm Saffelberg Investments acquires all assets and commits to future development and commercialization of the promising Auro-3D Technology, which was launched in 2010 by Wilfried Van Baelen who concepted the AURO-3D format as an end-to-end solution for all audio markets.

A new holding company, NewAuro BV, will retain the development team of immersive sound software specialists and support existing customers. A sound strategic vision coupled with a healthy balance sheet will allow for future growth. Major brands in the sound industry have expressed an interest in developing partnerships with Auro-3D, both on the technology and content side. Existing Auro-3D platforms and tools will be further developed, in Audio Coding, Audio Rendering and Upmixing. Highly anticipated is the launch of Auro-Cx, a next generation audio codec for streaming.

The team will be headed by CEO Rudy Van Duppen and CTO Bert Van Daele, who combine 20 years of experience with the Auro-3D Technology. A dedicated team of immersive sound professionals will continue to provide end-to-end Auro-3D® solutions for the broadcast, digital cinema, home cinema, mobile, gaming and automotive markets.

The Board of Directors will comprise Saffelberg’s Director Luc Osselaer, as well as industry veteran Wiebo Vaartjes, former Executive Vice President and CEO of Philips Lifestyle Entertainment.

“Auro 3D’s technological edge, highly specialized staff, strong intellectual property and excellent track record with world leading audio brands was the deciding factor for us to make a pivotal investment”, says Luc Osselaer, Director at Saffelberg. “We feel that Auro 3D’s proven software platforms will shape the future of natural immersive sound.”

About Auro-3D®

The Auro-3D® Technology Suite offers unprecedented levels of sound creation and reproduction capabilities to the broadcast, digital cinema, home cinema, mobile, gaming and automotive markets. Its ground-breaking technologies provide a natural immersive sound experience, unlike anything you’ve heard before, creating a totally new emotional level of entertainment.