Erik Gruenwedel, Media Play News
Xperi Jan. 4 announced that the integration of its DTS:X audio technology into Imax’s Enhanced signature sound platform is expected to launch on Disney+ this year, with the SVOD/AVOD platform looking to deliver enhanced audio and visual technology to select Disney+ movies in the home.
DTS, a wholly owned subsidiary of Xperi Inc., is aggressively trying to embed its technology in more consumer electronics devices, including LG’s latest OLED and Premium LCD televisions, to enhance the home entertainment experience.
DTS:X technology for TV claims to offer a cinematic audio experience directly to the living room on compatible 4K HD televisions. With the introduction of LG’s previously reported newest OLED and Premium LCD TVs featuring DTS:X technology, LG’s customers stream movies in immersive sound from their TV speakers. LG also has a line of DTS:X-enabled soundbars designed to be paired with LG TVs to further elevate streaming and Ultra HD Blu-ray Disc movies.
“DTS is enabling a new level of audio experience to the home,” Jea Yoo, president of Korea at Xperi, said in a statement.