Samsung’s Ultra-Large 98-Inch 8K Neo QLED TV Aims To Show Bigger Is Better

The new 98-inch QN990C 8K Neo QLED television incorporates Samsung's AI-based Neural Quantum Processor technologies.

September 6, 2023

Press Release

Robert Archer, CE Pro

Samsung’s Ultra-Large 98-inch 8K Neo QLED TV Aims to Show Bigger is Better

Samsung’s Ultra-Large 98-inch 8K Neo QLED TV Aims to Show Bigger is Better

In addition to its QN990C 8K television, Samsung will show a wide range of display products and audio products at CEDIA Expo 2023.

Making a bang with its return to the CEDIA Expo trade show, Samsung is set to launch its new 98-inch class Neo QLED 8K TV (model QN990C) in Denver on Sept. 7-9 in booth #1912.

The global electronics company is releasing the large-screen 8K television, along with its new Samsung Dealer Service Portal to better support custom installers.

“Only Samsung offers the largest portfolio of connected screens with innovative solutions for every spec, and every setup – and we’re always innovating to ensure we provide custom installers the support they need to turn their clients’ dream spaces into reality with Samsung,” boasts James Fishler, senior vice president, home entertainment & display divisions at Samsung Electronics America.

“We’re proud that our partners and customers trust Samsung—the #1 global TV brand for 17 years running—to deliver the best innovations for any space and we’re excited to reconnect with them at CEDIA.”

Taking in the top of the line TV technology from Samsung, the new 98-inch 8K QLED TV comes with Samsung’s Neural Quantum Processor, which allows it to upscale any content to 8K through the power of AI-based formulas. It also uses a full array local dimming (FALD) mini-LED backlight system with support for HDR10+. Additionally, an 8K AI depth enhancer helps the TV boost lighting around objects the viewer’s eyes are looking towards while dimming light elsewhere.

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Like Samsung’s other QLED TVs, this 98-inch behemoth also uses Dolby Atmos and Cinema Object Tracking Sound to deliver strong audio performance.

The new Samsung 98-inch 8K QLED TV is also available to order as of today via the Samsung website for $39,999.00 MSRP.

QN990C, The Frame, The Terrace on Display in the Samsung Booth at CEDIA Expo 2023

In a lot of cases Samsung’s new 98-inch 8K television would be enough to satisfy the demand for high-performance electronics, but Samsung is stressing its research & development (R&D) capabilities, by also showing popular products such as its 85-inch The Terrace outdoor television and design-friendly The Frame television during the annual trade event.

Additionally, the company will showcase its The Wall line of microLED television solutions, as well as its 49-inch Odyssey OLED G9 gaming monitor, and the ViewFinity 5K monitor.

Also debuting along with the QN990C 98-inch 8K television are new The Wall+ All-in-One Series (IAB) models. Samsung explains these displays’ eco-friendly packing includes a control box and brackets all-in-one to accelerate install time to just over two hours. The Wall IAB series is available in two sizes: 110 inches and 146 inches, and the displays produce resolutions up to 4K. This year, Samsung is adding the LED All-in-One IAC 130 inch as the newest addition to the lineup, which it notes is designed for home entertainment rooms such as gaming, gym, art and more. This 2K screen utilizes a 1.5mm pixel pitch, and it is said to deliver the same features as the All-One-One Series.

Samsung Frame-Disney100 Edition televisions
Related: Frame-Disney100 TV from Samsung Marks Magical 100-Year Anniversary

Showing its product diversity beyond the QN990C 98-inch 8K television, Samsung will highlight at CEDIA the Samsung Neo QLED 4K TV portfolio. Ranging in size from 43 inches to 85 inches, the Neo QLED 4K TVs offer 4K AI upscaling, Dolby Atmos and Object Tracking Sound, and high levels of brightness to deliver a quality viewing experience no matter the time of day.

Samsung continues that CEDIA Expo attendees can visit the its booth to see its OLED product such as the S90C and S95C. Using its OLED TV (S95C) Samsung boasts that homeowners will experience a detailed, color-accurate picture that is powered by the Neural Quantum Processor with 4K upscaling. The S95C also offers built-in Dolby Atmos, as well as its Object Tracking Sound+, and its Infinity One Design with Slim One Connect.

Complementing the QN990C, The Wall, The Terrace, The Frame and the S95C televisions, the company will exhibit several audio products, including its flagship HW-Q990C. The soundbar incorporates 11 front-facing speakers, one subwoofer, and four up-firing speakers with Dolby Atmos, and Samsung says it designed the soundbar to deliver a seamless, surround sound experience that can fill the room with audio from all angles.

Circling back to its newly announced Samsung Dealer Service Portal, the company emphasizes that authorized dealers can use this support mechanism to initiate, track, and finalize any service issue in real time, 24/7.

Additionally, installers can join Samsung at CEDIA Expo to learn about its Samsung Direct Dealer Platinum Program. Samsung points out the program offers many benefits, including improved dealer margins, comprehensive regional distribution support, and provides Samsung partners with simplified access to consumer and commercial products under one umbrella—making it easier than ever for integrators to spec jobs based on client needs.

Moreover, continuing this year, Samsung is offering a charitable matching program through which it will match a portion of a custom installer’s volume incentive rebate as a donation to one of three organizations—the Robert Preston Tisch Brain Tumor Center, Foundation Fighting Blindness, or Autism Speaks.

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