Samsung Has Launched The World’s First Micro RGB TV

Micro RGB TV achieves exceptional color accuracy covering 100% of the BT2020 color gamut, redefining the paradigm of ultra - premium displays

August 12, 2025

Press Release

Samsung's first Micro RGB TV marks the next generation of TV technology and design. 

This revolutionary display stands in a class of its own, unlocking a new world of brilliant, hyper realistic color covering 100% of the BT2020 color gamut. Designed with micro sized red, green and blue backlights, it allows for pinpoint precise control of color representation – unlocking a new world of accuracy and vibrancy on a breathtaking 115” screen. 

Other key features include: 

• Micro RGB AI Engine: Fine tunes each backlight to power dramatically clear color, as well as AI enhanced sound that’s tailored to the type of content you’re watching.
• Glare Free: Award-winning technology minimizes reflections across rooms bright and dark. 
• Supersize Picture Enhancer: Ensures stunning clarity and reduced noise on the super big screen.

Samsung's Micro RGBTV featureamicro-scaleRGBLEDbacklightbehindasuper big and fully immersive115-inchscreen.Thisbreakthroughdisplay delivers brilliant brightness andhyper-realistichues, allowing you to indulge in color like never before.

The category-defining TVis builtwithSamsung proprietary Micro RGB Technology, whicharrangesindividually controlled red, green and bluemicro LEDs—each less than 100μmin size—in an ultra-finepatternbehind thepanel. Unlikemostconventional backlighting,the architectureenablesprecisioncontrol over each red, green and blue LED—resulting in an industry-first100%color coverage ofBT.2020, an international standard for color accuracyestablished by the InternationalTelecommunicationUnion (ITU)2.

“Micro RGBachieves unprecedentedprecision inthe control of micrometer-sized RGB LEDs, raising thebar for color accuracy and contrast in consumer displays,” said Taeyong Son,Executive Vice Presidentand Head of the R&D Team of the Visual Display (VD) Business at Samsung Electronics.“Withthislaunch, we’resetting the standard in thelarge-sized,ultra-premiumTVmarketand reinforcingourcommitment to next-generation display innovation.”

PoweredbytheSamsungMicro RGB AI engine3,this new innovationuses AI processing tofinely controlthe red, green and blue backlight fornext-level color expression, as well asoptimizedpicture and sound.This advanced technology analyzes each frame in real time andautomaticallyoptimizescoloroutputforamore lifelike and immersive picture.With AI, Micro RGB Color Booster Prorecognizes scenes with dullcolor tones tointelligently enhance colors across all content for a more vivid and immersive viewingexperience.

Plus, the display features Micro RGB Precision Color,whichlends a new level of intense immersion toyour movie night. The technologyfinely andpreciselycontrols colors, adding depth anddimensionforalevel of detail nearlyindistinguishable from real life.Samsung Micro RGB TValsoreceived‘MicroRGBPrecision Color’certification from theVerband der Elektrotechnik(VDE), a leading German electricalengineering certification institute.Samsung Micro RGB TVis designed with our most advancedGlare Free technologytominimizereflections, even in bright lighting conditionsfor a more comfortable and focused viewing experience.