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Research Indicates People are Watching Video On PCs, And Ready To Personalize The TV Experience
Research numbers released by DFC Intelligence show that interactive video started to enter the mainstream in 1999. The research published in a new report, ""Interactive Broadcast Video: Market Forecasts and PC/TV User Studies,"" and regularly updated as part of the ""DB&P/Webcast Track"" service, tracks and analyzes audience traffic to interactive video events, channels, networks and destinations. According to lead researcher Paul Palumbo, there are several major conclusions that can be drawn from the 1999 figures. ""The top 25 interactive video events of 1999 are remarkable. Not only were audience numbers strong but there was a wide breadth of programming that audiences found compelling, in addition to a diversity of programmers and bandwidth providers giving people more of what they want. On-demand content is becoming part of the mainstream user's visual vocabulary."" Based on current numbers, the long-term future for interactive video looks bright. ""It's clear people will watch video programming on their PCs, using interactive video for both entertainment and information purposes,"" said Palumbo. ""Furthermore, the past year indicates that when given the opportunity, people like to customize their own video experience, which has major implications for the future success of VOD in a variety of formats, datacasting and interactive services."" Top 10 Interactive Video Events Of 1999 Event Date Paul McCartney at The Cavern in Liverpool Dec. 14-19 5,000,000 - Total Streams Served Netaid global benefit Oct. 9 2,494,135 - Total Streams Served JFK Jr. Tragedy (streams req.) July 17-23 2,379,351 - Total Streams Served Paul McCartney at The Cavern in Liverpool Dec. 14 1,000,000 - Total Streams Served JFK Jr. Tragedy (streams req.) July 21 834,646 - Total Streams Served Hurricane Floyd Sept. 14 750,000 - Total Streams Served Hurricane Floyd Sept. 15 750,000 - Total Streams Served Drew Cam episode Nov. 17 650,000 - Total Streams Served Woodstock99.com July 23-25 650,000 - Total Streams Served JFK Jr. Tragedy July 21 625,339 - Total Streams Served DFC Intelligence is a research firm focused on interactive and digital entertainment. A more complete analysis of the research can be found at www.dbpwebcasttrack.com. ""Interactive Broadcast Video: Market Forecasts and PC/TV User Studies"" is a 150+ page report that contains a comprehensive analysis of user behaviors based on primary research. DFC Intelligence also publishes ""Digital Broadcast"" and ""Programming/Webcast Track,"" a subscription based research service.