DTSÆ Launches New ""Sonic Landscape"" Logo/Trailer In Movie Theatres Nationwide

DTSÆ (Digital Theater SystemsÆ), a leader in feature film digital audio, recently unveiled the company's new ""Sonic Landscape"" logo/trailer designed to take audiences on a journey through a stirring visual and audio experience. In response to audience complaints about trailers being too loud, the new DTS trailer takes a completely different approach from the current ""in-your-face"" trailers by interpreting the subtle nuances that can be found in the magic of sound. A collaborative effort between Jennifer Grey and Chuck Carey of renowned creative shop Pittard Sullivan, Academy AwardÆ-winning sound mixers Bill Varney and Steve Maslow, composer Walter Werzowa, director of pho-tography Steven Finestone, and sound mixer Eric Martel of Todd- AO, the new trailer showcases the dynamic range and extraordinary clarity of DTS' discrete, multichannel digital sound. This is DTS' first new trailer in six years and it will premiere this year on over 15,000 motion picture screens worldwide. At just 18-seconds in length, this piece also responds to audience and theater concern about the ever-growing length of pre-feature trailers, and provides an interlude just before the feature, much like a 'palate cleanser' between gourmet courses. ""Ideally, we want to present audiences with an opportunity to see as they've never seen before, and hear as they've never heard before, to fine tune their senses as they connect the relationship between picture and sound,"" said Andrea Nee, Vice President and General Manager, DTS Cinema Group. Explains Jennifer Grey, Creative Director at Pittard Sullivan, ""The initial concept was to take a macro view of the world around us and present a level of detail, in this case the inner- workings of a grand piano, to serve as the environment for our sonic landscape. The beauty of the DTS system is that it captures the cleanness of a silent, subtle moment as well as those that are more explosive and exciting."" The focal point of the trailer is an elegant black Yamaha grand piano, a classic instrument representative of the extraordinary quality, precision, and performance of DTS digital sound technology. ""We wanted to create a sonic landscape using the piano as a sound source,"" said composer Walter Werzowa. ""It's a very dynamic piece which tells a story - a day in the life of a piano; listen carefully and you'll hear bird wings, church bells, all abstract sounds in this context - nothing is real, and everyone will interpret it differently."" Sound Mixer Steve Maslow continues, ""The composition itself is very smooth and envelopes you aurally in an ex-perience that is both subtle and stirring. It's subtle approach is a real departure from the 'in your face' trailers of the last few years, so it really makes you listen while it demonstrates the range that's available with DTS digital sound."" According to Director of Photography Steve Finestone, ""Our challenge was to conceptualize and interpret the magic of sound in a visual medium. We had the aesthetic challenge of photographing the piano in a mysterious, almost balletic way to illustrate the nuances and subtleties that DTS delivers."" About DTSDTS was launched in 1993 with the release of Universal Pictures' and Amblin Entertainment's Jurassic Park, and has since remained an innovative leader in feature film digital audio with approximately 18,000 installations worldwide. This year, DTS has introduced the DTS-6AD Cinema Processor to provide superior quality digital and analog sound playback, and the DTS-ES Extended Surround Decoder to provide the latest innovation in surround sound formats and effects. DTS Consumer Products, Inc. (a subsidiary of DTS, Inc.) is now licensing its technology to hardware and software manufacturers to create Digital Surroundô products for the home, car, and personal computer, all changing the way consumers listen to music recordings and movie soundtracks on compact discs, laser discs, and DVD video discs.