Audio Sales Continue To Grow In 2000

Revenues from shipments of audio products this January 2000 climbed by five percent over last January's total to reach almost $483 million, according to figures released by the Consumer Electronics Association (CEA).Sales of home audio separates were most impressive, skyrocketing by 20 percent over last January to a total of $117 million. The growth in components was fueled largely by sales of receivers and home speakers, which increased by 44 and 25 percent, respectively. Together, these two product areas comprise more than two-thirds of the total revenues in home separates.In 1999, the aftermarket autosound sub-category experienced tremendous growth. January's sales indicate that these products will again soar in 2000. Sales increased by nearly six percent in January, to $138 million, largely due to the strong sales of in-dash CD players. January's total for in-dash CD players reached $61 million, an increase of 48 percent over last January.In the portable audio sector, sales of headset CD players jumped by 13 percent. When viewed in conjunction with the steady sales growth of in-dash CD players, it is clear that consumers' desire for digital technologies is on the rise, both inside and outside the home.""The digital trend is fast becoming the industry standard, in audio as well as video products. Consumers have clearly expressed their desire for these products,"" said Gary Shapiro, President and CEO of CEA. ""Because of this, we are excited about the strong sales prospects of new digital formats, such as DVD-Audio and Super Audio CD.""CEA is a sector of the Electronic Industries Alliance (EIA). CEA represents more than 600 U.S. companies involved in the development, manufacturing and distribution of audio, video, mobile electronics, communications, information technology, multimedia and accessory products, as well as related services, that are sold through consumer channels. Combined, these companies account for more than $60 billion in annual sales.CEA also sponsors and manages the International CES - Your Source for Workstyle and Lifestyle Technology. All profits from CES are reinvested into industry services, including technical training and education, product promotion, engineering standards development, market research and governmental and legal affairs support. Source: CEA