Sensory Science Drives Emerging Direct-View Digital Television Market With First Full Product Line InNorth America

Sensory Science Corporation (AMEX VCR) has announced its successful delivery of the industryís first full line of digital television products to leading audio/video specialty retailers throughout North America. The latest model ñ the Loewe Art ñ was co-designed with Loewe Opta GmbH of Germany and is being produced in America through a unique alliance with Taylor-White LLC of Greenville, Tennessee. Sensory Science also co-designed with Loewe and began delivery late last year of nine additional models made at Loeweís production facility in Kronach, Germany.""We have succeeded in our initial mission of becoming the industryís sole source of a complete line of direct-view digital televisions, and in doing so have emerge as a fully integrated domestic supplier of premium consumer electronics products,"" said Roger Hackett, Chairman of Sensory Science, Loeweís North American partner.""Taylor-White is very pleased to be the U.S. manufacturing partner for Sensory Science and the Loewe 36-inch digital Art console, the largest product in their dramatic, upscale line,"" said George B. Taylor, President and Chief Executive Officer, Taylor-White Manufacturing Group. ""This prestigious international partnership is in line with our strategic direction of being a global leader of television, digital electronics and cabinet manufacturing.""Sensory Science is positioning the new line of digital televisions to participate in what the company describes as the largest consumer electronics upgrade since the advent of color television. In its report entitled ""HDTV Dreams, SDTV Realities"" (November 1998), Forester Research recommends broad industry adoption of 480-line progressive scan DTVs, stating that ""TV makers should air for the 480p sweet spot."" Forester expects SDTVs to be in four million households by 2003, and to capture more than 80 percent of a digital television market its estimates will reach 60.2 million households by 2008.All Loewe digital televisions employ 480-line progressive scanning and fully digital chassis, making them, says the company, the industryís most relevant and flexible products. While not fully capable HDTV display devices, all Loewe models can display downconverted high-definition broadcast signals with the addition of a separate, compatible HDTV set-top receiver/decoder).""Loewe gives our customers a bridge to the future,"" said Peter Beshouri, President and CEO, Sound Advice, with 26 stores throughout Florida. ""Loewe sets optimize todayís NTSC television while allowing customers to step up to HDTV when theyíre ready. On the sales floor, models like the Loewe Art are real showstoppers, opening up new opportunities for us to work with interior designers and anyone who appreciates fine design. We are delighted with sell-through to date.""Loewe digital televisions feature a highly intuitive on-screen operating system that effectively replaces the need for a traditional ownerís manual and offers retailers demonstrable points of differentiation from other brands. The Artís distinctive styling is enhanced with its Matte Black finish. The Loewe Art, a 4:3 (1.33:1) aspect ratio model, carries a suggested retail price of $5,000. Other Loewe models, including a widely acclaimed 30-inch widescreen, are available from $3,500 suggested retail. The widescreen model will be reviewed in Issue 32 of Widescreen Review.Celebrating its 75th anniversary year, Loewe Opta introduced the worldís first electronic television in 1931, the first television with a single circuit board chassis in 1979, the first stereo television with high-fidelity audio in 1981, and the first full-digital 100Hz television in 1994. Today, Loewe Opta produces televisions, VCRs and audio systems characterized by modern design, innovative technology and user-friendly operation.Founded in 1984, Sensory Science Corporation, formerly Go-Video, Inc., is a diversified audio and video company specializing in the design, development and marketing of unique products combining art and science, sight and sound, and aesthetic appeal. Based in Scottsdale, the company is expanding into new product categories that take advantage of the transition from analog to digital technologies.Taylor-White, with headquarters in Knoxville, Tennessee, produces diversified products in the digital electronics, consumer electronics, manufactured homes, and telecommunications industries. For more information contact Paul Fredrickson, Vice President Marketing, Home Theatre or Edward J. Brachocki, Senior Vice President, Corporate Development at 602 998 3400 or visit the companyís Web site at www.sensoryscience.com.