Play Incorporated Creates Worldís First Personal Internet TV Broadcast Station

Building on Playís experience developing the production technologies for major motion pictures like Star Wars: Episode I ñ The Phantom Menace and Men In Black, the Emmy award-winning team at Play Incorporated has introduced GlobeCaster, the worldís first Internet TV broadcast station ñin-a-box.GlobeCaster represents the next leap forward in the ongoing collision of the Internet and television. Play Incorporated unveiled PlayTV, a next generation television network at last weekís National Association of Broadcasters (NAB) convention, April 19-22 in Las Vegas. PlayTV is the creation of video and personal computer pioneers with more than 15 years experience developing video production and editing tools. Their desire to create feature films and television shows resulted in GlobeCaster, the worldís first Internet TV station-in-a-box.Now available in broadcast trials across the world on the Internet, playtv.com represents one of the forces in an entirely new industry that will profoundly change the world of communication.""Fifty years ago, radio spawned television,"" stated Paul Montgomery, Co-CEO of Play.""Today at the NAB convention, the Internet spawns a new TV network. We could not think of a more appropriate place or time to tell the world their audience is waiting.""""This revolution in communication, by its nature, requires a new set of production and distribution tools,"" added Mike Moore, Co-CEO of Play. ""Tools which are scalable and flexible enough to adapt to a still evolving future. At Play, weíve created GlobeCaster, the worldís only Internet TV Station in a Box. PlayTV is created entirely with Playís GlobeCaster and other Play cutting-edge technologies, proving that literally anyone can now start a TV network.""Complete with Live Production Switcher, Editor, Real-Time Digital Video Effects, Live Character Generator, Pain Animation and Compositing software, Virtual Sets and Chroma Key and Dual Channel D-1 Still Store, GlobeCaster allows anyone with a PC and an Internet connection to produce and broadcast their own network-quality shows.""Until Now, broadcasting required millions of dollars to purchase complex and difficult-to-use equipment, building and storing huge studio sets and buying satellite time to distribute programming,"" stated Paul Montgomery, Co-CEO of Play. ""Starting at around $7,500, Playís GlobeCaster breaks all these barriers by allowing ordinary people to create and distribute their own TV shows over the Internet.""""Playís TV station-in-a-box is an incredibly ambitious product that has been under development for many years,"" added Mike Moore, Co-CEO of Play. ""We have custom-designed 22 chips and put all this video processing and broadcasting power into one box, dramatically reducing the costs for anyone to own a TV station."" Play demonstated live-television broadcasts worldwide from the NAB show floor. Viewers wishing to experience next generation TV should tune into playTV.com. PlayTV plans to air full-time programming later this summer.Play Incorporated was founded in 1994 by computer and video industry pioneers with the goal of melding high-end video and graphics capabilities to personal computers for distribution over the Internet. Among its awarded wining products are Nappy Video Snapshot, the all time best-selling computer video add-on, Trinity, which revolutionized TV production and graphics throughout the world and GlobeCaster, the worldís first Internet TV station-in-a-box. For more information call 800-306-Play or visit www.play.com.