CEMA Applauds Mitsubishiís DTV Underwriting Programming Deal

Gary Shapiro, President of the Consumer Electronics Manufacturers Association (CEMA) has released the following statement:""Mitsubishiís announcement that it will underwrite the conversion of CBSí prime time line-up to HDTV is great news for the industry and consumers. DTV products are widely available and more than 50 broadcasters have stated digital transmissions. At this stage, quality HDTV content is critical to the digital transition ñ itís going to drive the next stage of the evolution.""Consumers are ëwowedí by the technology and nearly 26,000 consumers have bought a DTV. But all of our research tells us that their purchase decisions are driven largely by content. Our industries must work together to ensure that DTV consumers have something to see.""The partnership between Mitsubishi and CBS represents the kind of inter-industry cooperation that is critical to the success of DTV. To foster this cooperation, CEMA has scheduled a DTV Summit (September 28) in Los Angeles to address the issues surrounding DTV content and ensure a broad range of HDTV program options for consumers.""The DTV Summit will be held in conjunction with Digital Hollywood, September 27-30, 1999