DVD Express Enlists Its New ""Camp Star Wars"" Neighbors As Movie Reviewers
The line of fans awaiting the May 19 premiere of ""Star Wars: Episode I - The Phantom Menace at Mannís Chinese Theatre is steadily creeping toward the offices of DVD Express, just steps away on Hollywood Boulevard. So, DVD EXPRESS (http://www.dvdexpress.com), one of the largest online video retailers, has enlisted its new neighbors as DVD movie reviewers for its Website and dedicated a special ""Camp Star Wars"" tribute to these Jedi stalwarts. DVD Express has helped to arm the laptop computers of the fans in line with DVD-ROM drives as well as provide them with scores of DVD movies to watch while they wait. ""When we saw we had over 250 new neighbors living in front of the theatre, we wanted to make their stay in Hollywood as enjoyable as possible. We also realized they were the perfect group of movie buffs to critique a few DVDs for us. Theyíre having a great time doing it and hooking up with the thousands of film fans who regularly visit DVD Express,"" said Susan Daniher, Vice President of Marketing. The ""Camp Star Wars"" area on the DVD Express Website features: The Campers Are these people really ""Star Wars"" fans, or have they just gone mad? Find out in the profile section of ""Camp Star Wars"" - and see who tallies in with the longest TOL (Time on Line). The Camp Take a virtual walk through ""Camp Star Wars"" and see the headquarters the groupies have set up in an attempt to resume a ""normal"" life for the past month. What Theyíre Watching DVD Express provides the DVDs, now hear the reviews from some of the most hard core film buffs of all time! How do movies like ""Austin Powers,"" ""Pleasantville,"" ""Star Trek: First Contact"" and ""Pulp Fiction"" stack up on DVD? Find out here! DVD Express is based in Los Angeles, California and located on the Web at http://www.dvdexpress.com. The company has grown to become one of the dominant forces in video retailing since its launch in April 1997. Merging the future of home entertainment with the future of shopping under the single banner of ""high speed entertainment,"" DVD Express offers customers over 3,000 DVD-movie and DVD-ROM software titles at daily discounts of up to 50 percent. In addition to online retail, DVD Express can also be found online through its partnerships and advertising deals with the AOL Network, AOL.com, CompuServe, Go.com (formerly Infoseek), NBC's Videoseeker, Compaq, MSN, Gateway and AltaVista.