Hitachi And Texas Instruments Announce Agreement To Jointly Develop HDTV
Hitachi, Ltd. and Texas Instruments (TI) have announced that they have signed an agreement under the terms of which Hitachi will use Digital Light Processingô (DLPô) technology to develop the world's first all-digital, large screen high definition (HD) rear projection television. Hitachi plans to release the new television in Japan and the U.S. market in the second half of 2000. The agreement also calls for TI to further develop DLP technology in support of HDTV applications with 16:9 (1.78:1) aspect ratio, and for the two companies to collaborate in the development of new, higher brightness projection optics, HDTV signal receiving technology and an image processing LSI (Large Scale Integrated Circuit). The two companies will also consider extending future collaboration beyond the areas announced today. ""We have been extremely impressed with the significant advances in DLP technology aimed at serving the Home Entertainment market,"" said Masao Kato, Executive Vice President of Digital Media operations at Hitachi. ""While DLP technology has served the data projection market with many leading products, recent breakthroughs - focused on improving video performance - have elevated DLP to a new level. It's this outstanding video performance that is required to satisfy the demands of Home Entertainment enthusiasts. This new project represents an exciting opportunity for Hitachi to bring innovative, premium performance products to the market: we're delighted to have signed this agreement with TI today."" ""Signing this agreement with Hitachi is an extremely exciting milestone in the development of DLP technology,"" said Bob England, Senior Vice President and Manager of TIís Digital Imaging division. ""Hitachi's choice of DLP for this new High Definition product speaks volumes about not only how much the technology has progressed, but also its extraordinary potential for the future. Weíre excited that DLP technology will deliver the first-ever all-digital display to the home entertainment market."" Demand for home theatre systems is increasing worldwide: digital terrestrial broadcasting will begin this spring in ten major cities in the U.S, with satellite high definition broadcasting starting during the summer. ""Texas Instruments demonstrated a prototype of this technology at the Consumer Electronics Show (CES) in January and it was truly awe-inspiring,"" said David E. Mentley, Vice President of Stanford Resources, Inc. ""It clearly has the potential to raise the performance bar for rear-projection HDTV displays."" Hitachi has built a substantial business in the projection display market and now has a broad product line, which includes CRT monitors for TV and PC applications, LCD-based projectors and displays and plasma display panels (PDPs). In the United States, Hitachi has a significant share of the market for projection televisions under the UltraVisionô brand name. Hitachi's in-house optics technology development enables all its projection and display products to feature outstanding image quality. DLP is an enormously attractive technology for the development of next generation HDTV systems, based on its digital nature, its high resolution, its high contrast and the fact that it enables the development of uniquely small and lightweight product packaging. Today, TI supplies DLP subsystems to more than twenty-five of the world's top projector manufacturers, who then design, manufacture and market DLP-based projectors. Over the past three years, DLP-based projectors have consistently won some of the audio-visual industry's most prestigious awards, including, in June 1998, an Emmy Award from the American Academy of Television Arts & Sciences. Since shipments began in early 1996, TI has delivered over 150,000 DLP subsystems to its customers. There are now over fifty DLP-based products in the market. At the heart of TI's Digital Light Processing technology is the Digital Micromirror Device (DMD), an optical semiconductor chip that has an array of microscopic mirrors mounted on a standard logic device. These tiny mirrors operate as optical switches to create a high resolution, full color image.