Virgin Offers Custom CD, DVD, And MiniDiscCreation And Fulfillment

Virgin Entertainment Group signed an agreement with RedDotNet, a Digital on Demand company that will enable Virgin Megastore customers to download music and create custom CDs, DVDs, and MiniDiscs in-store, a revolutionary development heralding a new wave of music retailing. The first unveiling of this historic development will be at the chain's newest Megastore, set to open in Columbus, Ohio in July. The move is part of the chain's Megastore 2010 initiative, a well-guarded effort that promises to integrate a variety of new technology and retail concepts into Virgin's next-generation location-based store strategy. It follows the recent launch of Virgin Megastore Online at virginmega.com, the retailer's quickly growing e-commerce site. Under the terms of the agreement, RedDotNet will distribute major label and on-line content over its high-speed broadband network and secure server system to Virgin Megastores, where digital kiosks will enable customers to find, preview, and select music for purchase. Once selected, the music can be pressed as a CD, DVD, or MiniDisc, or digitally uploaded to an SDMI-compatible memory device. The product is accompanied by full-color liner notes, cover, and CD art that is identical to traditionally manufactured product. As part of the agreement, Virgin will become a shareholder in Digital on Demand, RedDotNet's parent company.Source: DVD Insider Weekly