VM Labs' NUONô Promotes Growth Of DVD Market
In a significant development intended for the consumer who has yet to embrace the digital medium, VM Labs is creating a whole new world of interactivity for DVD with its NUONô technology - thus making it compelling and convenient for consumers to migrate to digital entertainment. In addition to a powerful set of advanced DVD features, NUON DVD players provide videogames, Internet surfing, and a broad set of family resource applications, all with sophisticated film-quality 3-D graphics. VM labs has garnered strong support from the DVD industry based on the belief that NUON's superior DVD capabilities will provide the content diversity, educational and entertainment value and Internet connectivity through an all-in-one DVD entertainment center, and therefor will increase the appeal of the DVD platform. NUON technology replaces the MPEG decoder chip currently found in DVD Players. Consumers will not only be able to play movies and audio discs on their systems, but can surf the Internet and enjoy high performance videogames, educational and reference applications, all with highly sophisticated film quality 3-D graphics. A full range of NUON peripherals will include a variety of interactive controller devices, as well as an Internet kit to add functions such as Web browsing and e-mail. A NUON enhanced DVD movie disc is Open DVD compatible and will play on any Open DVD player. However, when played on a NUON DVD player all the additional interactive and graphic enhanced features will become available to the viewer. NUON DVD offers the highest quality DVD functionality, including a full color user interface, smooth shuttle, special effect trick modes, and programmability for new features into the next century. The added bonus of videogames and other interactive applications will appeal to casual gamers who aren't interested in purchasing a dedicated console, as well as drive DVD sales among hard-core videogame players. The availability of truly interactive DVD could very likely be the spark DVD needs to boost sales towards critical mass and a point when every family's living room will have a place for a NUON entertainment center alongside the television. ""NUON's interactive features will create synergies between home video and interactive studio divisions that have never existed before,"" said Scott Marcus, Vice President od Strategic Alliances, Fox interactive. ""Movies and games will be on the same disk, and consumers will be able to play them both on their DVD player."" ""NUON creates incredible power and versatility for DVD,"" said Jim Reinhart, General Manager of the Media Processing and Platforms Division of Motorola's Imaging and Entertainment Solutions, part of Motorola's Consumer Systems Group. ""Its feature set will translate into large numbers of first-time DVD adopters."" VM Labs, based in Mountain View, CA, was founded in 1994. NUON technology represent a new standard in interactive entertainment. It provides casual and hard-core gaming and interactive content, combined with Internet access, delivered in tandem with mass-market movie and video entertainment. Analysts predict that digital video will replace the current analog method over the next five to ten years. VM Labs and their partners are poised to achieve total market penetration for interactive entertainment with NUON-enhanced digital video products, the same way televisions and VCRs are now available in virtually every home in the nation. For more information, visit VM Labs' Web site at http://www.vmlabs.com.