IRMA Announces Anti-Piracy Compliance Program Standards Sony DADC And Cinram To Participate As Auditing Program Pilot Sites
The International Recording Media Association (IRMA) has announced that it has finalized standards and procedures for its Anti-Piracy Certification/Compliance Program for the manufacture of CDs, DVDs and CD-ROMs. The Program, which has been designed with the input of the worldís leading replicators and content providers will help manufacturing plants establish procedures to reduce the inadvertent replication of pirated materials. The initiative will incorporate a trial period which will take place during the last half of 1999. Sony DADCís disc pressing plant in Terre Haute, Indiana, and Cinramís plant in Huntsville, Alabama have been selected as the official pilot sites for the program. The two plants have agreed to participate in training, performing procedure documentation and implementation, and undergoing internal audits. Scott Bartlett, Sony DADCís Vice President, Customer and Industry Relations, emphasizes the importance of the Program saying, ""Itís the right thing to do. Writers and artists whether recording artist or motion picture producer, have the right to be paid. We have a responsibility as a major supporter of RIAA and MPAA, and as a replicator, to be at the forefront of this program - to ensure that copyrights are protected."" Dave Rubenstein, President/CEO, Cinram U.S. Holdings says, ""Since Cinram is already an ISO-certified supplier and takes its fiduciary responsibilities very seriously, we have volunteered to become one of the first two companies to undergo the IRMA Anti-Piracy Certification. We are proud to play a pivotal role in the design of the program and will prove its effectiveness by undergoing the rigors of the program ourselves."" The International Recording Media Association is the advocate for the $17 billion worldwide recording media industry, representing all recording media formats, and providing a forum for the exchange of management information on global trends and innovations. For more information, contact www.recordingmedia.org.