Senior executives from the music industryís leading record companies have announced their support for and participation in DVD í99, Producing and Publishing Entertainment Media, August 4-5, 1999 at the Universal City Hilton Hotel, Universal City, California.DVD í99 is a two-day conference sponsored by the International Recording Media Association (IRMA) and Miller Freeman PSN, publisher of Pro Sound News, EQ and Replication News. The annual conference is renowned as the preeminent event of the year for digital entertainment decisionmakers. The conference will focus on new and emerging technologies and applications for DVD, including audio, video and games.The conferenceís expanded DVD-Audio sessions will address production, mastering and replication issues for this new, high-resolution, multichannel audio format. Executives presenting their perspectives on the emerging DVD-Audio category at DVD í99 include:- Ed Cherney, Record Producer- Bernie Grundman, President, Bernie Grundman Mastering- Tomlinson Holman, President, TMH Corporation- Jac Holzman, Chief Technologist, Warner Music Group- Harvey Mabry, General Manager, Panasonic Disc Services- Al MacPherson, Vice President of Technology, Warner Records- Denny Purcell, President, Georgetown Masters- Jordan Rost, Senior Vice President, New Technologies, Warner Music- Alan Sides, President, Ocean Way Recording- Lou Vaccarelli, Vice President, Production, BMG Entertainment- Paul West, Vice President, Production, Universal MusicThree DVD í99 sessions will be devoted to this vital subject, including: ""Stop, Hey, Whatís That Sound?,"" ""DVD-Audio Is Now A RealityÖNow What?,"" and ""Digital Music On The Web ñ The DVD Connection.""The DVD-Audio sessions will feature members of the Music Producerís Guild of the Americas. Dolby Laboratories is among the co-sponsors for the event, which also includes Alpha Enterprises, Toolex, and Sony Disc Manufacturing.The International Recording Media Association (IRMA) is the advocate for the growth and development of all recording media and is the industry forum for the exchange of information regarding global trends and innovations.For more information, visit www.dvd99.com or phone IRMA at 609 279 1700, or visit www.recordingmedia.org to register online.