Digital Television (DTV) Summit Program
The upcoming fifth Digital Television (DTV) Summit, sponsored by the Consumer Electronics Manufacturers Association (CEMA) and co-located with Digital Hollywood, promises to be the most informative yet with the focus on content, programming and up-to-the minute information on the DTV transition. The Summit will be held September 28, 1999 in Los Angeles, California. Representatives of all the major DTV-related industries are co-sponsoring the event including: Maximum Service Television, Inc. (MSTV), North American Retail Dealers Association (NARDA), the National Association of Broadcasters (NAB), the National Cable Television Association (NCTA), the Satellite Broadcasting Communications Association (SBCA), the Professional Audio/Video Retailers Association (PARA) and the National Association of Television Program Executives (NATPE). In addition, promotional sponsors include the publications TWICE and Shoot. ""This Summit is a must-attend event for anyone in the business of DTV,"" said CEMA President Gary Shapiro. ""The Summit will continue to provide an opportunity for our industries to discuss our DTV plans and work together to bring consumers the products and programming that will make DTV a success."" The Summit will cover the latest information on DTV set sales, broadcasting roll out plans, and consumers' response to DTV. Additionally, the Summit sessions will address post-production challenges and opportunities, set-top boxes, format, bandwidth and other delivery options. (See program attached). The Summit is open to manufacturers, broadcasters, cable and satellite executives, retailers, content providers and media. The Summit will be held at the Beverly Hills Hilton Hotel in Los Angeles, California. For more information about Summit registration, phone 703 907 7605, or visit the CEMA Web site at http://www.cemacity.org. PROGRAM Tuesday, September 28, 1999 DTV Summit - GRAND BALLROOM, Beverly Hilton Hotel 7:30 AM - 8:30 AM DTV Summit Registration & Continental Breakfast 8:00 AM - 8:45 AM DTV Summit and Digital Hollywood Keynote Session - in conjunction with Digital Hollywood 8:45 AM - 8:55 AM DTV Summit Welcome and Status Report: Gary Shapiro, President, Consumer Electronics Manufacturers Association 8:55 AM - 10:00 AM DTV and the Consumer: Understanding What Sells! Topline results will be presented from newly conducted CEMA research focussing on customers who own DTV sets. A retail panel will follow the research results, providing insight on retail floor sales activity, what content is being used and how consumers are reacting to their first exposure to the high-quality DTV picture. Part I Research Presenter: Todd Thibodeaux, CEMA Part II moderator: Todd Thibodeaux, CEMA Panelists: John Keating, The Good Guys; Casey Krane, Ken Crane's; Dave Workman, Ultimate Electronics 10:00 AM - 11:15 AM DTV: From the Showroom to the Living Room Manufacturers and industry representatives will provide an update on the rollout and transition to digital television. They will address short-term progress, resolution of outstanding technical and business issues, and provide a long-term outlook for their DTV set plans for '99 4Q and 1Q, 2000. Moderator: Michael Petricone, CEMA Panelists: Bruce Babcock, Thomson; Gary Bennett, Hitachi; Mark Knox, Samsung; Jim Palumbo, Sony; Bob Perry, Mitsubishi; Sam Runco, Runco International; Bob Scaglione, Sharp 11:15 AM - 12:15 PM Digital Post-Production - Gearing Up for a New MediumHow will the transition to digital change post-production? What equipment is needed and how will it impact the studio? What benefits will be realized in the production process? Who is already doing it? Industry experts will provide insight on DTV's impact on the post-production process and studio. Moderator: Bob Goldrich, Shoot Magazine Panelists: Tim Carroll, Dolby; Peter Heady, Tape House; Randall Dark, HD Vision; Tom Beauchamp, WRAL 12:15 PM - 1:30 PM Keynote Luncheon with Digital Hollywood 1:45 PM - 2:45 PM DTV and Pipelines to the Home Learn from broadcasting experts how DTV is being delivered to the home and what's expected as all 30 markets are up and running. Moderator: Glenn Dickson, Broadcast & Cable Magazine Invited Panelists: To Be Determined 2:45 PM - 4:00 PM Wanted! Full-time DTV Programming ABC and CBS have made major announcements. But what programming will really be available this fall? Learn from producers, network executives and local station representatives about their programming plans for 4Q and what to expect in 2000.Invited Moderator: To Be Determined Panelists: Bob Hopkins, Sony Pictures; Bob Seidel, CBS; Bob Zitter, HBO; John Green, WRAL 4:00 PM - 5:00 PM ITV: Will DTV Make it Happen? Interactive television has been tried before but does digital television offer new challenges/opportunities for data flow and interactivity? Learn and see live demonstrations of various formats and what industry leaders have in-store for our TVs. Invited Moderator: To Be: Jess Stephens, Pro-Vision Productions; Pat Griffis, Microsoft; Aninda Das Gupta, Philips Lab Security. 5:00 PM - 6:00 PM - Closing Reception