Legendary Rock Band Cream Chooses JBLÆ VertecÆ Pro Audio Loudspeakers For Upcoming Concerts At Madison Square Garden

28-Sep-05

Following the spectacular success of its recent London reunion concerts, legendary rock group Cream will return for three U.S. shows at Madison Square Garden in New York, in October 2005. In support of these highly anticipated performances, JBLís acclaimed VerTec (Vertical Technology) line-array professional audio loudspeakers have been chosen for use in the concert sound system.Cream, comprising drummer Ginger Baker, bassist/vocalist Jack Bruce and guitarist/vocalist Eric Clapton, electrified the music world in the Sixties with its powerful playing and inventive musicianship. The group set new standards for musical virtuosity in rock music, and performed with a level of emotional intensity that has never been surpassed. In the 1960s, Cream established itself as one of the most influential rock bands of all time with classic songs such as ìSunshine of Your Love,î ìWhite Room,î ìBadgeî and their definitive live version of Robert Johnsonís ìCrossroads.î Cream was inducted into the Rock and Roll Hall of Fame in 1993.Cream will be playing at Madison Square Garden, one of the worldís most prestigious entertainment venues, on October 24, 25 and 26, 2005. The announcement of the upcoming dates follows months of speculation regarding whether the group would perform in the U.S. after its historic London reunion.Paul Bente, president of JBL Consumer Products, noted: ìJBL is extremely proud to be an important part of the upcoming Cream concerts, which build upon the excitement the group created in its recent Royal Albert Hall appearances. Cream and JBL share a commitment to excellence ñ Cream as a group of gifted artists who take creative improvisation and musical passion to extraordinary heights, and JBL as the foremost manufacturer of high-quality loudspeakers for concert halls, recording studios, movie theaters and home listening. We look forward to bringing the Madison Square Garden audiences an absolutely thrilling and unforgettable concert experience.îSound services for the shows will be provided by Sound Image of Escondido, California, a leading supplier of concert sound system services worldwide. The system, which can deliver more than 490,000 watts of system power, includes a total of 82 JBL VerTec VT4889 loudspeakers, arranged as eight line arrays for 360-degree coverage at the Garden. The main loudspeakers are augmented by 16 VT4880 arrayable dual-18-inch subwoofers, and Sound Image JBL-loaded onstage floor monitors. Since their introduction, JBLís VerTec loudspeakers have established themselves as a global industry standard for professional concert sound reinforcement, thanks to their advanced-technology drivers and components, compact size, modular installation flexibility, and ñ above all ñ extraordinary sound quality.VerTec loudspeakers can be configured to provide optimum sound quality and coverage in virtually any venue. They deliver exceptional clarity, high power output and a smooth frequency response both on- and off-axis, and they excel at reproducing the full sonic spectrum from the deepest lows to the most subtle high-frequency nuances. Their compact size, lighter weight, ease of installation and superior performance have revolutionized the concert sound industry.JBL is the leading manufacturer of professional and consumer loudspeakers worldwide. The JBL heritage of unexcelled sound quality spans more than 50 years, and no other company has consistently contributed more than JBL to the evolution of audio reproduction in professional, home, automotive and multimedia applications.Today, the majority of recording studios, concert halls and movie theaters use JBL loudspeakers, and thanks to JBLís ìPro Sound Comes Homeôî design philosophy, consumers can enjoy the same clear, accurate and dynamic sound quality heard by the pros. JBLís consumer loudspeakers utilize technologies and engineering directly derived from the companyís professional models, to deliver spectacular music and movie soundtrack reproduction. From compact, high-value home and car speakers to ultrahigh-end custom installations and the largest scale concert touring systems, JBL truly sets the standards in music and cinema sound.

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