Runco International Teams With Vancouverís La Scala For A Night Of Movie Magic

7-Oct-05

Runco International and La Scala Home Cinema + Integrated Media are teaming up to bring Vancouver, British Columbia residents a unique home cinema experience that redefines the state-of-the-art in home theater video display technology. CineWideô eliminates black stripes on the top and bottom of the screen while preserving every single line of resolution available from the displayís chips, and the motorized AutoScopeô lens assembly allows viewers to switch to the new, extra-wide viewing mode with a single button-push. La Scala plays host to demonstrations that will run throughout the evening on Thursday, October 6, 2005.Bob Hana, president of Runco International remarked, ìWe are delighted to embark on the CineWideô with AutoScopeô World Tour in Canada with our friends at La Scala. Our new CineWideô with AutoScopeô technology lets our customers, for the first time; watch the films in the epic CinemaScope 2.35:1 format in their home with all of their original clarity and brightness. We are now able to transform your home theater into a cinematic experience that captures the grand scale of professional cinemas.î La Scalaís president, Marilyn Sanford commented, ìItís an awesome experience to see what a difference this new technology makes in preserving the authenticity of true cinematic proportions. You have to see it to believe it.î Ms. Sanford added, ìRunco once again earns their reputation for ìBringing Hollywood Homeî with the debut of their Cinewideô with AutoScopeô technology.îCurrently available on select Runco projectors, CineWideô with AutoScopeô is enhanced not only with a new lens configuration, but also with software programmed to ensure uncompromised widescreen reproduction of movies originally filmed in the CinemaScope 2.35:1 format. Bob Hana added, ìRuncoís mission has always been to push the technological envelope beyond existing benchmarks and weíre very proud with what we have accomplished with the breakthrough CineWideô with AutoScopeô technology. As the demand for widescreen entertainment expands, weíre ready to provide the people that really want to watch a movie the way the director intended it, with a thrilling cinematic experience.îFor event details and additional information on Runco Internationalís breakthrough CineWideô with AutoScopeô technology, please contact La Scala Home Cinema + Integrated Media, 604.606.1888. The event will be held at La Scalaís state-of-the-art home theater showroom at Suite 100-77, West 8th Avenue, Vancouver.

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