The Blu-ray Disc Association has released the following statements from Buena Vista Home Entertainment and Twentieth Century Fox Home Entertainment regarding Warner Bros. Entertainment joining the board of directors of the Blu-ray Disc Association and its plans to release its films on the Blu-ray format.ìThis news further illustrates the potent combination of Blu-ray Discís superior consumer proposition and the undeniable market support demonstrated by the huge consortium of companies supporting Blu-ray.? The continueddramatic momentum towards Blu-ray makes us more optimistic than ever that a ìformat warî can be avoided.î? Bob Chapek, President, Buena Vista Home EntertainmentìThese latest developments are the categorical shift needed to avoid a format war and insure the successful launch of Blu-ray and secure the future of high-definition pre-recorded media. ?The real winner in all of this will be the consumer as a single format comes to market with the dominant support of both the hardware and software industries.îMike Dunn, President, Twentieth Century Fox Home Entertainment