Gennum Corporation, the leader in broadcast image processing announced that LG Electronics, an industry leader in flat panel TV products, has selected Gennumís GF9350 Image Processor with Visual Excellence Processingô (VXPô) technology for the latest version of their 71î Plasma Display Panel.Gennumís Image Processors are the worldís most advanced 10-bit image processing solutions with dual-channel broadcast quality algorithms. The chips handle conversions of all SD, HD and graphics signals including motion adaptive deinterlacing of HDTV 1080i signals. Gennumís VXP technology incorporates fourth generation broadcast quality image processing algorithms, which deliver superior SD and HD video image quality. The key features of the VXP technology include: ï TruMotionHDTM 1080i-1080p adaptive de-interlacing for optimal image sharpness and resolution. ï FineEdgeô dynamic directional interpolation to eliminate jaggy artifacts found in traditional de-interlacing algorithms. ï FidelityEngineô image enhancements for removal of unwanted noise and improved detail and uncompromised image quality. ï RealityExpansionô 10-bit image processing for eye-catching natural imagery. ìWe are extremely pleased that LG Electronics has decided to use our VXP technology in their flagship product where premium video quality is absolutely necessary,î said Dan Turow, Director, Image Processing Products at Gennum.