Pacific Media Reports Rear-Projection TV Revenues Rise In OctoberSony LCD Models Take Top Two Slots In Top 10 List

5-Dec-05

Pacific Media Associates (PMA) reports that rear-projection televisions ó RPTVs ó posted a 3% revenue gain in October in spite of a 2.7% drop in unit sales over the previous month.ìThe average street price jumped 5.5% for the month, ìaccording to Rosemary Abowd, Vice President. îThe key reason for this large increase ó a rarity in the world of consumer electronics ó was the dramatic growth in the fraction of sales of 1080p resolution microdisplay-technology models, from 13% in August to 24% in September and a whopping 32% in October.ìAnother factor for the price increase was the continued shift toward larger models,"" she continued. ìThe 50-to-55-inch segment went from 32% to 36% unit share, accounting for 40% of the total revenues, up from 34%. The growing popularity of liquid-crystal on silicon ? LCoS ? models, including D-ILA from JVC and the premium-priced SXRD from Sony, also helped boost street prices.îDLP continues to be the dominant technology with nearly two-thirds of the total revenues, but two of Sonyís LCD displays ó the 42-inch KDF-E42A10 and the 50-inch KDF-E50A10, ó placed number one and two on Pacific Mediaís top ten best-selling list of RPTVs for October. And on a revenue basis, Mitsubishi regained the top position, with the top-grossing 62-inch DLP WD-62628, after Samsung held the position for one month.

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