Mitsubishi Electric US Holdings Enters Into Charter Sponsorship With MHD, The New High Definition Music Television Network From MTV Networks Music Group

5-Dec-05

Mitsubishi Electric announced that it has agreed to be the charter sponsor of MHD, the new high definition music channel from MTV Networks Music Group, a division of Viacom Inc. Launching on January 16, 2006, MHD will embrace the musical sensibilities of MTV Networks Music Group's MTV, VH1 and CMT brands and feature multiple genres - hip hop, rock, country, pop, reggaeton, soul and more - to cover the full spectrum of music enthusiasts. The channel will feature original music-based programming sponsored by Mitsubishi Electric, as well as HDTV acquisitions and original content from the MTV, VH1 and CMT family of channels. With the sales of high definition televisions expected to grow from 10 million to 30 million over the next few years, Mitsubishi Electric and MHD will lead the charge into the high definition era of music television viewing. As charter sponsor of MHD, Mitsubishi Electric will receive prominent exposure for its highly acclaimed television sets in a variety of ways. The new MHD studio in Vail, Colorado, will use Mitsubishi technology for its production and feature state-of-the-art HDTVs on-set, further strengthening the scope of the sponsorship. Also, ""Powered by Mitsubishi Electric"" will appear on MHD tune-in promos and Mitsubishi will be the title sponsor of MHD original programming including ""MHD Top 10"" and ""MHD Video Stew."" Additionally, Mitsubishi Electric will be branded on MHD programming menus and in television commercials. The deal continues a unique relationship that began in 2004 when the two companies joined forces to unveil the world's largest high definition screen built by Mitsubishi Electric for MTV Networks right across from the MTV Studios and MTV Networks' company headquarters. In November 2004, Mitsubishi teamed with MTV to create MTV's ""44 1/2"" - the largest HDTV in New York's Times Square. With this 25'x 40' screen, MTV and Mitsubishi have been providing pedestrians with custom high definition content, news, music videos, and award winning art breaks.  ""Mitsubishi Electric is proud to join in the launch of this exciting new network. MTV Networks broke new ground and established the success of music television broadcasting,"" said Akira Tasaki, president and CEO of Mitsubishi Electric US Holdings. ""We look forward to introducing our exceptional brand to the MHD audience, which is known for being ahead of the curve when it comes to new technology.""  ""MHD and Mitsubishi Electric are perfect partners to take the high definition music television experience to the next level,"" said Tony Dunaif, senior vice president of business development, MTV Networks Music Group. ""There is an obvious demand for music programming to be presented in HDTV, and we're confident that with Mitsubishi we'll quickly establish MHD as the ultimate destination for HDTV viewers and music fans.""

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