GenesisÆ Microchip Inc. announced that Westinghouse Digital Electronics has named Genesis as its primary supplier of video processing controllers for several models of its LCD TV and HD monitor product lines. The strategic relationship enables Westinghouse Digital to feature Genesis' award-winning image quality in the now available LTV-27w2 and LTV-32w1 LCD TVs, and the LVM-37w1 and LVM-42w2 1080p video monitors, as well as in several future models. ""We chose Genesis Microchip for these models of our LCD TVs and monitors because its video processing technology delivers the performance required to produce precise and vibrant picture quality in these displays,"" said Richard Houng, Westinghouse Digital chief executive officer. ""We are pleased to have entered into this strategic alliance with Westinghouse Digital, a household name synonymous with high quality consumer products and reliability,"" said Elie Antoun, Genesis Microchip's president and CEO. ""We believe that consumers will benefit from these new innovative flat-panel displays and will enjoy the outstanding image quality powered by Genesis technologies including its Emmy award-winning and patented Faroudja video processing.""