Genoa's ColorPeakô Stars At CES In World's First Live Multi Primary Color Demo

7-Dec-05

Back in the 1950s NBC began each of its color broadcasts with the reminder that it was being presented ""in living color."" Given the state of the technology 50 years ago the claim was somewhat hyperbolic. But at this year's CES, Genoa Color Technologies (Booth 26936) will make the assertion literal as it presents its ColorPeakô MPC (Multiple Primary Color) technology with a live demonstration designed to prove its claim to richer, brighter, true-to-life color.""We have devised our ""scene-to-screen"" demonstration set up to enable an objective evaluation of our company's ability to create real color,"" said Genoa CEO Ilan Ben-David. ""Our intention is to conclusively demonstrate that in viewing images, whether they are home videos, digital snapshots, DVD movies or broadcast TV programs, the most accurate and meaningful way to do it will be on a multi-primary ColorPeak display.""

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