Cable Consumer Education Campaign Launched To Address Misperceptions About HDTV

7-Dec-05

According to recent Forrester Research data, HDTV sets will be in approximately 16 million homes across the U.S. by the end of the year. But, Forrester predicts just seven million of those households will actually be watching HD programming from their video service provider in that timeframe, suggesting that many consumers are buying HDTVs but then not taking the additional steps required to receive HDTV services. A new study commissioned by home entertainment technology provider Scientific-Atlanta shows that nearly half (49%) of HDTV owners surveyed are not taking full advantage of their HD televisions, as defined by receiving HDchannels and having special equipment to watch HD programming.To help consumers tune in and get connected, Scientific-Atlanta is teamingwith cable companies to help educate consumers on the ""true-def of hi-def."" The goal is to help HDTV owners understand what's truly needed to enable true high-def in their homes.

Read More: