Picardy Media Group Selects Sonic Solutions For Web-Linked DVD Production

Sonic eDVDô Brings Web-Based Interactive DVD Content To Europe

29-Mar-00

Sonic Solutions (NASDAQ: SNIC) announced that Picardy Media Group's Television Post Production Division, Scotland's leading media business solutions company, has chosen DVD Fusion with eDVD for Web-linked DVD production. DVD Fusion will become an integral part of Picardy Media Group's (PMG's) plans to address the high-growth electronic media market in Scotland and the UK. With an extensive roster of blue chip companies including British Telecom, The Bank of Scotland, BP, The Scottish Executive and Hewden Stuart, PMG is one of the first facilities in Europe to integrate Web-based DVD production technology and is fast positioning itself as a major force in the UK's electronic media market. With the addition of the Sonic DVD authoring system with eDVD, PMG will offer its customers a comprehensive range of Web-based interactive DVD content production services including internet-based interactive training and corporate Intranets. ""The advanced Internet connectivity that Sonic's DVD Creator production system provides with eDVD will make it possible for us to seamlessly combine high-bandwidth DVD-Video content with up-to-the-minute web-based HTML content,"" said Iain Hogg, Managing Director of Picardy Media Group. ""By teaming with Sonic, the industry leader in DVD production systems, we are able to satisfy our customers' hunger for high-quality Web-connected video content."" Sonic eDVD gives DVD content producers the power to add Web links to DVD menu buttons and objects within motion video clips. Multiple browser events can be triggered with a mouseover on the DVD menu or by jumping to a new URL in any target window during playback on a web-connected PC. Adding eDVD events is as simple as adding chapter points or menu attributes inside Sonic DVD Creator. When the DVD-Video title is finalized, DVD Creator automatically generates all of the software and executable applications required to ensure a seamless Web-connected DVD experience on DVD-equipped personal computers. ""Picardy Media Group is perfectly positioned to take advantage of the power eDVD provides,"" said Rolf Hartley, Vice President of European Operations at Sonic Solutions. ""With eDVD, Picardy will be able to offer their customers not only the highest-quality DVD-Video production services, but will also be able to provide comprehensive cross-media content development."" About Picardy Media Group Picardy Media Group is a company with services that range from production for commercials and television to interactive media business solutions. They work extensively with independent producers and broadcasters as well as major British companies providing interactive communications solutions. PMG's core activities are founded in broadcast post-production, radio production and commercials production. Picardy already offers a wide range of screen-based information technology skills and delivers quality program content for Webcasting. About Sonic Solutions Based in Marin County, California, Sonic Solutions designs and manufactures DVD publishing and audio editing systems used by video, audio and multimedia professionals around the world. Sonic's product lines include DVD Creator, the leading system for professional DVD production; DVD Fusion, the first DVD publishing system designed for non-linear video editors; DVDit! (http://store.dvdit.com/), the easiest way to publish on DVD and the first DVD publishing application for consumers; and SonicStudio HD, the leading digital audio workstation to prepare recorded sound for release on DVD and CD. Sonic is a leader in advancing DVD-Video and DVD-Audio technology and is a full voting-member of the DVD Forum, the standards-setting body for the DVD format.

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