nCUBE And PRASARAô Technologies Team Up To Provide Interactive TV Solutions

30-Mar-00

nCUBE and PRARASAô Technologies announced that they have teamed up to provide end-to-end interactive television solutions (ITV) which can run on any of today's digital set-top boxes and digital networks. nCUBE will provide its MediaCUBE 4ô, the most scalable streaming media system in the industry, and PRASARA will provide its end-to-end digital ITV solution - complete with VOD, e-commerce, and customer care and education applications, and ITV Business Management Tools to manage Interactive Digital Cable from content acquisition through customer billing. ""Teaming up with companies like nCUBE for video server solutions provides the quality and reliability required for ITV systems, particularly as we offer consumers full motion video within our e-commerce and Customer Care applications,"" said PRASARA's President Robert Montgomery. ""nCUBE and PRASARA enjoy more experience in interactive television deployments than any other vendors,"" said Dan Sheeran, nCUBE Senior Vice President. ""By integrating PRASARA's tools and applications with nCUBE's highly scalable streaming media systems, we can enable our customers to integrate on-demand video into a wide area of revenue-generating services."" When combined with a broadband network, digital set-top boxes, and digital video servers, such as nCUBE's MediaCUBE 4, PRASARA's ITV system provides cable subscribers immediate and easy access to movies on demand with VCR functionality, fast food delivery, TV banking, local event information, news, customer education services, and other transactional e-commerce services. PRASARA's application engine enables cable operators to customize applications quickly and easily for their markets. PRASARA's Customer Care and Education application provides customers with shortcuts to information and guides them through topics such as setting parental controls, ordering Pay Per View, taping programs, programming the remote control, setting channel banners, and more. In addition, PRASARA's ITV Business Management Tools fulfill the needs of operators for tracking ITV content, customer preferences and demographics, transactions, orders, and interfacing between the operator's billing system and the interactive television network.About PRASARAPRASARA Technologies (www.prasara.com) provides business and technical solutions to the telecommunications industry, including development, installation, maintenance, and operation of ITV technology. In addition to its ITV Business Management Tools and VOD solutions, PRASARA has integrated a suite of interactive television applications with Scientific-Atlanta's ExplorerÆ 2000, Pioneer's Voyagerô, General Instrument's DCT 2000 digital set-top box platforms. Headquartered in Orlando, Florida, PRASARA principals helped to build and operate the world's first interactive television systems, including Time Warner Cable's Full Service Network. PRASARA Technologies' personnel are experts in software development, content acquisition, e-commerce, database marketing, ITV business management systems, and two-way broadband systems design, integration, and management. Current deployments of PRASARA Customer Care and E-commerce applications include over 175,000 digital cable subscribers in Honolulu, Hawaii, Tampa/St. Petersburg, Florida and New York, New York.About nCUBEFounded in 1983, nCUBE is a privately held company and the world's leading supplier of scalable broadband streaming media systems. nCUBE's expertise and unique system scalability has made it the video server of choice in the world's leading video-on-demand trials and deployments. nCUBE recently acquired SkyConnect, a premier supplier of digital advertising insertion systems to the cable television industry. Together, nCUBE and SkyConnect have shipped more than 24,000 MPEG video streams in many of the world's largest CATV and telco MPEG server systems. nCUBE is solidly positioned to meet the demands of a rapidly expanding interactive CATV, telco and Internet marketplace. The company is based in San Francisco, California, with offices worldwide. More information about nCUBE is available on the Internet at http://www.ncube.com or by phone at 800 654 2823.

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