Fujio Nishida Named President And COO Of Sony Electronics

Teruaki Aoki To Assume New Role At Sony Headquarters In Tokyo

31-Mar-00

Howard Stringer, Chairman and CEO of Sony Corporation of America, announced the appointment of Fujio Nishida as President and Chief Operating Officer of Sony Electronics Inc. (SEL), effective May 1. Nishida will replace Teruaki Aoki who will now become Corporate Executive Vice President at Sony Corporation's headquarters in Tokyo. Nishida is currently President of SEL's Consumer Electronics Group (CEG), which accounts for nearly three-quarters of SEL's annual revenues. A 28-year Sony veteran, Nishida has also held positions in Australia, Europe and Canada. ""Fujio has been guiding SEL's largest business in North America for the past four years, so he understands this unique and challenging market,"" Stringer said. ""I look forward to working closely with Fujio as we continue to bring consumers new digital products and services on the road to convergence."" Dr. Aoki will return to Sony Corporation's headquarters in Tokyo, working directly with Sony Corporation President and CEO Nobuyuki Idei and newly appointed Executive Deputy President and COO Kunitake Ando. In Aoki's role as Corporate Executive Vice President, he will work on global electronics issues with special attention to the US. ""In the past two years we have seen SEL move into many new businesses and re-establish itself as a leader in cutting-edge digital technologies,"" Aoki said. ""I look forward to supporting SEL's future success and continued expansion into new markets and technologies from my new vantage point at Tokyo headquarters."" SEL recently announced the formation of a new Consumer Electronics Group, which includes the company's audio, video (AV) and information technology (IT) businesses. SEL's other two main businesses are the Media and Components Group and the Broadcast and Professional Company. About Sony Electronics Inc. Headquartered in Park Ridge, New Jersey, Sony Electronics has more than 26,000 employees in the US and Mexico. Sony is the co-developer of CD and DVD technologies, and noted for such recent developments as Memory StickÆ IC digital media, the MiniDisc digital audio system, Digital8ô HandycamÆ camcorders and flat-screen FD TrinitronÆ televisions and computer displays. Sony Electronics' annual sales exceed $10.6 billion. For more SEL information, please see the Web site at http://www.sel.sony.com. Source: Sony Electronics Inc.

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