California Audio Company Launches The First Home Theatre Subwoofer That Complements Home DÈcor

The Pioneering Concept Is Simple: ""Why Buy A Big, Black Box, When For The Same Price And Acoustic Quality, Consumers Can Get Beautifully Crafted Heirloom Grade Furniture With A Sonic Alter Ego?""

20-Apr-00

Innovative Audio Corporation, a pioneer in home audio speaker systems called Performance FurnitureÆ, announced the release of a new line of high performance subwoofers housed in top-quality, handmade furniture designs. The ""SubTableô Powered Subwoofer"" functions and looks to all but the informed observer like a well-crafted end table, but is engineered specifically for its dual purpose as a high fidelity home theatre component. Steven Bell, President and Founder of Innovative Audio says the genesis for the concept came during a consumer survey when a women asked, ""I understand why I need a subwoofer, but I cannot understand why it has to be a big black box. Why canít it look like something Iíd want to have in my house?"" Extensive surveys by Innovative Audio revealed that aesthetics is the number one priority for 87 percent of consumers when selecting home theatre and audio productsWhile the home theatre segment of the electronics industry continues to experience explosive growth, subwoofers, a key component in home theatre systems, have remained largely obtrusive and uninspiring black boxes. ""The subwoofer by its very nature is the most difficult component to add to a room aesthetically because it needs to be a very large box in order to reproduce low bass notes,"" says Bell. ""We are the first company to consider the aesthetics of this component by designing an integrated subwoofer-end table. Until now, the market exclusively offered ëblack boxí subwoofers. While these traditional offerings strive to be smaller and less obtrusive, the ability to perform suffers. Our design relieves us of size constraints, allowing us to maintain high-performance while stealthily blending into a consumers home dÈcor,"" said Bell. ""The Innovative Audio SubTable is a serious subwoofer, capable or reproducing the deepest bass notes of an orchestral crescendo, tracking the fastest bass riffs, and shaking the room with the powerful special effects of movie soundtracks,"" says Bell. ""Additionally, our subwoofer is simple to integrate with any speaker system and turns on and off automatically."" ""The audio industry has not really looked to the consumer for input on product design and functionality,"" says Bell. ""Consumers are becoming increasingly aware of how a quality home theatre entertainment system can enhance their lives, yet it has been difficult to find sensible solutions that fit in with the rest of their home furnishings. Often times the consumer opts for an aesthetic solution never realizing how drastic a performance compromise they have made. With that in mind, we are inventing an entirely new category of audio products that focus on high performance yet with aesthetic appeal, thus meeting the dual needs of the home theatre and audio consumer."" ""The $11 billion home entertainment segment offers vast opportunities for manufacturers willing to make the commitment of producing innovative products for this market,"" says Don Bouchard, Vice President of Innovative Audio. ""Major retailers, specialty retailers, and even custom installers are all desperate for solutions to meet the increasingly higher demands of discerning buyers flooding the market in search of sensible home entertainment solutions.""The SubTable can be custom ordered in a number of styles and finishes to match almost any dÈcor and is made with quality woods such as American Cherry and Australian Chestnut. It also features beveled platform tops and faux drawers to enhance its aesthetic role as a high-quality piece of furniture that masks its sonic alter ego.The SubTable subwoofer lists for $2,550 and consists of two 10-inch bass drivers powered by its own internal amplifier. The subwoofer responds from 24-120Hz, with a variable crossover from 50-100Hz, and includes features such as high and low level inputs, an auto-on trigger and auto-off timer, master volume control, a phase-inversion switch and a proprietary, thermodynamic cooling tunnel that hides the amp and wiring in addition to improving heat dissipation. The SubTable measures 24 inches high x 24 wide x 29 deep and weighs 145-160 pounds. Styles currently available include the Manhattan, Sedona, and Napa lines.About Innovative AudioEstablished in 1997, Laguna Beach, California-based Innovative Audio Corporation designs and manufactures a full line of Performance Furniture for home theatre and audio systems. The company currently offers five styles of heirloom grade audio products in several custom finish options. Other products developed by Innovative Audio include the Cabinet Speakerô, the High Definition Television Armoire, the Home Theatre Armoire, the Center Channel Table, and the Surround Table. Innovative Audio is on the Web at www.innovativeaudiousa.com.

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