Ten Chinese Manufacturers Shipping DVD Players With Zoran Vaddisô IC

Zoran Is A Leader In DVD IC Shipments In China, A Pioneering Market Of Consumer Digital Video Players

21-Apr-00

Zoran Corporation (NASDAQ NM: ZRAN), a leading provider of integrated circuits (ICs) and embedded software for digital video and audio applications, announced that ten Chinese manufacturers are shipping DVD Products based on Zoran's Vaddisô III DVD IC, further reinforcing Zoran's leadership position for DVD IC sales in China. Amoisonic, Dingtian, Great Wall (HK), Jointek, Nintaus, SAST, Skyworth, START, TCL, and XingQiu are all manufacturing DVD players for delivery to China and worldwide markets. Zoran's VaddisPlayerô DVD Player Reference Design coupled with dedicated field application support enables these customers to shorten time-to-market while accommodating the customization for customer differentiation. The transition from VCD and SuperVCD digital video players to DVD is expected to bring sales of approximately six million DVD players this year to China for domestic and exporting markets together, according to industry analysts. The Zoran VaddisPlayer Reference Design is a mature DVD player design that a manufacturer can either take directly into production or use it to develop a customized model. While maintaining a low bill-of-materials (BOM) cost, this design delivers high quality and a rich feature set. The VaddisPlayer includes the full hardware design and software code necessary to develop and manufacture a fully featured DVD player. With this complete system design, issues such as audio and video output quality, disk playability, and system cost are properly addressed. Chinese manufacturers have successfully used the VaddisPlayer Design to develop their own DVD players that highlight the Vaddis III's advanced video and audio features. Capable of playing DVD, SVCD, CVD, VCD, CD-Audio, HDCD and MP3 disks, these players are versatile digital video and audio entertainment systems. Vaddis III has a flexible On Screen Display and support for advanced trick play features such as video zooming and reverse playback. In addition to performing full six-channel decoding of DolbyÆ Digital content, the Vaddis III provides DTSÆ passthrough and 3D virtual surround audio functionality. Karaoke features such as Echo, Voice Cancellation, Auto Partner and audio recording, enhance the user experience. ""After successful penetration into the China SuperVCD market in late 1998, we have had a good start in the China DVD market. Superior audio/video quality, a complete cost-effective solution, and our local applications support center are responsible for our increased leadership in China,"" said Dr. Jinxiang (Gene) Liu, General Manager of Zoran's China operations. ""By leveraging a baseline design, our customers have a platform upon which they can build, giving them a head start in the race to deliver products to their customers."" Aharon Aharon, Chief Operating Officer of Zoran Corporation said, ""The development time needed by our customers to design products with Zoran ICs is decreasing. Our strategy of providing complete reference designs for cutting edge consumer applications results in reduced development time, allowing customers to deliver product to the market sooner. In addition, local design support centers, such as the one in Shenzhen, China and new office in Taipei, Taiwan have enhanced our position in Asia."" About Zoran Corporation Zoran Corporation develops and markets integrated circuits (ICs), IC Intellectual Property (IP) cores, and embedded software for digital audio and video applications enabled by compression. Zoran also provides complete reference designs based on Zoran's technology. Zoran's product lines and IP include JPEG codecs, MPEG and DVD decoders, digital still camera system on a chip and digital audio. All these standard-based products benefit from Zoran's Standard Plusô technology. Zoran's ICs are used in numerous digital audio and video products. Leading applications incorporating Zoran's products and IP include professional and consumer video editing systems, filmless digital cameras, standalone consumer DVD players, SuperVCD players, digital speakers and audio systems. Zoran is headquartered in Santa Clara, California with additional operations in Haifa, Israel, Toronto, Canada and offices in Tokyo, Japan and Shenzhen, China. For more information about Zoran phone 408 919 4111, or visit the Web site at www.zoran.com.

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