Samsungís Home Wide WEBô Adopted By CEA As Extension Of EIA-775, 1394 Inteface

Flexible Open Standard For Multiple Connection In The Home Adopted As An EIA/CEA Standard

5-May-00

Samsung Electronics America, Inc. is playing a major role in shaping the digital future as the functionality of their Home Wide Webô (HWWô) initiative has been adopted CEA as a standard extension of the IEEE 1394 interface: EIA/CEA-775.1. Already a pacesetter in digital product technology, Samsung is now providing the industry-wide platform for home connectivity solution. The Consumer Electronics Association (CEA) - an element of the Electronic Industries Alliance (EIA) - R4.8 DTV Interface Subcommittee has adopted the EIA/CEA-775.1, a standard to allow connection between cable set top products and DTV decoders. Samsung engineers participating in this development proposed an enhanced standard based on the HWW initiative. EIA/CEA-775.1 involves using standardizing Internet protocols to convey audio, video and device control signals (play, pause, rewind, etc.). This innovative approach allows inherently interactive and completely compatible communication among A/V products via IEEE 1394 connections that adhere to the new standard. Samsung has already begun implementing this technology in its HDTVs and DTV set-top boxes, amongst other CE products. In addition to the digital and CE industries, opportunities will exist in the cable, satellite and PC industries. Thomas Rhee, Director of Digital Marketing Group for Samsung Electronics America, said, ""This is another testimonial of Samsungís digital leadership. This innovative and broad reaching approach allows the entire industry to easily and effectively implement home networking features while assuring broad compatibility."" Headquartered in Ridgefield Park, New Jersey, Samsung Electronics America, Inc. (SEA), a wholly owned subsidiary of SEC, markets a broad range of consumer electronics and information system products. The SEA organization oversees the North American operations of Samsung Telecommunications America, Samsung Electronics Canada and Samsung Electronics Mexico. Samsung Electronics Company Ltd. (SEC) is Koreaís largest integrated electronics manufacturer with US$16.6 billion sales. SEC employs more than 60,000 people worldwide and has established a global network of 21 production plants, 29 sales subsidiaries and 24 branch offices in 40 countries since embarking on global operations in 1969. The company consists of three main business units: Multimedia & Home Appliances, Semiconductors, and Information & Telecommunications. For more information, visit the Web site at www.samsungdigital.com.

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