Mitsubishi Announces High-Definition Digital Light Processingô Projection Televisions

8-May-00

Mitsubishi Digital Electronics America Inc. (MDEA) introduced its first Digital Light Processingô technology-based projection television in conjunction with their national product line show to retailers. Digital Light Processing (DLPô) technology by Texas Instruments creates a high-definition image using almost one million micromirrors on a chip to switch red, green and blue light to form an image. DLP technology, when incorporated into a television with an HDTV receiver, enables display of both HDTV and high-resolution computer graphics without any of the normal compromises found with traditional display technology. The first model to ship to retailers, the WD-65000, a 65-inch rear-projection HD-upgradeable television, is slated for late fall delivery with an anticipated retail price of $10,000.00. The company also announced details of its second-generation DLP technology-based rear-projection television with an early 2001 delivery. ""This product marks the beginning of a new era in big screen televisions"" noted Max Wasinger, Vice President of Sales and Marketing, MDEA. ""Finally, we have upgradeable high-definition big screen televisions that truly handle multimedia content with ease. Both high-resolution PC graphics and high-definition television programming can be displayed, allowing consumers to enjoy Internet and other PC-based content in the living room, along with digital television sources."" ""DLP technology offers the advantages of solid-state digital electronics as a fundamental display technology in the world of television, enabling performance and capability previously unavailable"" said Robert A. Perry, Director of Marketing. ""DLP imaging delivers advantages in resolution, reliability and form factor that is unavailable in CRT-based projection television. In addition, consumers associate digital television with digital features, including computer display. This new product category delivers on the promise of digital television, when combined with a separate digital television receiver."" The company will also announce its full line of big screen televisions, audio video components and satellite receivers at the event. Mitsubishi Digital Electronics America Inc. (MDEA) manufactures and markets a comprehensive line of premium quality, NTSC and high-definition upgradeable projection televisions, satellite receivers, VCRs and audio products for complete home theatre systems. Recognized as the world leader and innovator of big screen and digital television receiver technology, MDEA develops audio and video products that lead the industry in performance, ease-of-use and system integration. For additional information about MDEA, visit http://www.mitsubishi-tv.com.

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