Macrovision Corporation and InterActual Technologies, Inc. announced Macrovision's $1.2 million participation in InterActual's Series C round of private equity financing. This latest round of financing will provide additional resources for InterActual to target adoption of its PCFriendlyô DVD software in the consumer electronics marketplace, to enhance its patented toolkits used by its MPAA motion picture studio customers, and to deploy integrated Internet marketing solutions to a variety of partners in the entertainment and media communities. ""We are pleased to be part of InterActual Technologies' latest round of equity financing. Our investment in InterActual complements our other investments and ongoing internal development in the fields of electronic content delivery, digital rights management and copy protection,"" said John Ryan, Macrovision's Chairman and CEO. ""InterActual has developed a unique approach to bringing interactivity into the DVD-Video arena which we believe will help expand the already rapidly growing market for DVD-based entertainment programming."" ""We welcome Macrovision as an investor in our company,"" added Todd Collart, President and CEO of InterActual Technologies. ""Macrovision has an excellent track record of bringing value-added, enabling technologies to market which serve the needs of content owners on a worldwide basis."" InterActual's PCFriendly DVD software has been licensed for use on hundreds of DVD titles released by major Hollywood motion picture studios. InterActual's technology enables DVD title developers to more fully enhance and integrate the interactive capabilities of DVD with the immediacy of the Internet. Thus, consumers who have installed InterActual's PCFriendly applications on their PCs in conjunction with their DVD movie viewing experience can more easily access interactive features exclusive to computers, including movie playback events and other Web-related consumer benefits. About InterActual Technologies, Inc. InterActual Technologies, Inc. (http://www.interactual.com) provides unique entertainment and marketing services to content owners and consumers by enhancing DVD playback with value-added interactive and Web-associated activities. InterActual is the developer and publisher of numerous client and server software applications including its PCFriendly DVD software which serves to enhance DVD video playback in computer and interactive television platforms. InterActual has its corporate headquarters in San Jose, California, with satellite offices in Los Angeles and Denver, Colorado. About Macrovision Macrovision Corporation develops and markets content copy protection and rights management technologies to prevent the unauthorized duplication, reception or use of video and audio programs and computer software. The company provides its products and services primarily to the home video, consumer multimedia software, digital pay-per-view, cable, satellite and video security markets. Macrovision has its headquarters in Sunnyvale, California, with subsidiaries in London and Tokyo.
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