etown.com Out-Ranks Amazon.com For Two Consecutive Quarters

Gomez Advisors Rates etown.com Best Online Electronics Store For Gadget Gurus

30-May-00

etown.com (www.etown.com), the premier online source for consumer electronics (CE) information and shopping, has been named the No. 1 online electronics store for CE enthusiasts or ""gadget gurus' by GÛmez Advisors for the second consecutive quarter. A leading provider of Internet research and analysis, GÛmez Advisors recently released the results of its Spring 2000 Internet Electronics Store Scorecard. With a mean score of 7.25, etown.com was rated the second best overall online electronics store out of the 13 companies that met GÛmez Advisors' criteria, trailing Amazon.com by .11.etown.com has repeated its second place finish from the Winter Internet Electronics Store rankings and was ranked in the top 10 in all five evaluation categories - ease of use, customer confidence, on-site resources, relationship services and overall cost - improving its overall score from 6.92 to 7.25. etown.com also received the No. 1 ranking as the best store for gadget gurus and the No. 2 ranking for first-time buyers, ease-of-use, relationship services, on-site resources and consumers who are pressed for time.""Once again etown is the second place winner overall,"" stated GÛmez Advisors in its review of the site. ""Great improvements in content helped this e-tailer maintain its top ranking for the Gadget Guru Shopper. etown still provides the consumer the ultimate in objective, professional content to satisfy the information hungry consumer."" ""The positive ranking awarded us by GÛmez Advisors two quarters in a row, plus the improved score over last year, demonstrates the superior range of services etown.com has to offer the consumer electronics buyer,"" commented Robert Heiblim, CEO of etown.com. ""It is also a reflection of our success in providing a valuable service to consumers by informing them about electronics and empowering them to buy the products that are right for them.""etown.com also recently garnered the Merchant Of The Week award from ZDTV. Other accolades earned by etown.com in the past year include ""Best Of Industry"" in the consumer goods category by the Web Marketing Association, ""Best Of Breed"" in the online consumer electronics category by Entertainment Weekly, one of ""The Best Sites On The Web - To Buy The Right Gift Right Now"" by Time Digital and was also named one of the top five technology Internet sites of the year by Popular Science magazine.About GÛmez Advisors, Inc.GÛmez.com is the recognized online leader in providing consumer and business-based e-commerce research, tools and analysis to empower consumers to make informed online purchasing decisions. The GÛmez.com site has grown into a premier online hub for both consumers and businesses to evaluate online service and product providers through nationally recognized Internet Scorecards that rank the performance and quality of the online service offerings for selected industries including brokerage firms, banks, travel agents, autos, auctions and booksellers.GÛmez Advisors also features GÛmezPro, a subscriber-based e-commerce intelligence platform. GÛmezPro features foremost industry experts offering detailed, proprietary research and analysis of e-commerce trends, the current competitive environment coupled with detailed consumer behavior and real-time data tools to enable businesses to better attract and retain Internet consumers.The GÛmez Web site at www.gomez.com provides e-commerce industry news, analysis and Internet Scorecards tracking a variety of industries.About etown.comFounded in 1995, etown.com is the leading online information and shopping resource for buyers of consumer electronics (CE) products. Through its Web site, etown.com provides consumers with the most comprehensive, award-winning CE content, commerce and community in any medium. etown.com licenses content and provides Internet infrastructure services to portals, Internet Service Providers (ISPs) and national retailers. Co-branding and content partners include Yahoo!, Lycos, ZDNet and Time Warner. etown.com has offices in New York and San Francisco. For more information visit www.etown.com.

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