D-Link First To Capture Digital Home Market With Its Wide Range Of Products Digital Home Products Already On The Shelf And Leading The Industry Trend For The Emerging Digital Home Market

5-Jun-00

D-Link, industry pioneer and the largest true manufacturer of networking and communications technology at retail, unveiled an extensive industry leading digital home strategy, which is already underway and includes an extensive line of connectivity and convergence products that provide end to end seamless integration of technologies in the home. The D-Link Digital Home Strategy delivers implementation of mass marketing and channeling of home networking, high-speed internet access, home gateways, digital audio and video, and digital electronic devices. ""We have taken the lead position in the digital home arena by delivering a wide range of products that serve the home user and are already in the channel and available,"" said Steven Joe, Executive Vice President of D-Link. ""The key to the strategy is in the fact that we just finished with the first phase of products for the integration of audio, visual, voice and data. ""We are focused on taking the lead and delivering seamless connectivity and convergence of Digital technologies. D-Link's Digital Home initiative is currently in its second phase and now with the introduction of the new broadband products, D-Link moves into the second phase of the strategy,"" Joe continued. D-Link now has delivered industry leading technology products with its popular, high-speed networking products like a jump point from DSL and cable modem technologies to high-speed Ethernet, phoneline and wireless networking, and extending into digital video and audio convergence products as well. D-Link has just surpassed 3Com and Diamond in shelf-position to become the leading provider for digital home products. In addition, D-Link will be announcing a series of important partnerships and alliances in the very near future with key cable companies, Internet Service Providers (ISP's), telephone companies (Telcos), provisioners, as well as, other partnerships and relationships with major computer-based companies. In order to facilitate access to the digital home technology, D-Link has built extensive retail channels with major stores such as Best Buy, CompUSA, Microcenter, Fry's Electronics, Electronic Boutique, Babbages, Office Depot, and Circuit City as well as with major on-line sites such as Amazon.com, Egghead, MicroWarehouse, Buy.com, Gateway, CDW, and Cyberian Outpost to name just a few in order to make the products readily available to the mass market. Backed with more than 450 engineers and 60 product managers for up dating products and drivers, combined with a lifetime warranty on virtually every product and absolutely free technical support. That means that a D-Link customer can get continued support from one of the largest networking companies in the world. With 15 years of experience designing, developing and manufacturing network and communications products, D-Link is well positioned to service and support the anticipated growth for the new digital home market. With the Internet driving the emergence of a massive consumption by the home market, the demand for faster access and instant data is driving large scale technology manufacturers like D-Link to provide better, faster, and more affordable digital home solutions. D-Link's range of product offering in this market is: - D-Link 10MB phoneline network that provides data and resource sharing over standard phone lines, and overcomes wiring problems for existing homes and provides an excellent seamless technology for DSL and related remote access/Internet access technologies at variable speeds. - D-Link 10/100 Ethernet network that provides data and resource sharing using unshielded twisted pair wiring (CAT 5) to deliver up to 200MB data speeds, which allows a larger number of users without slowing down the network and is a perfect platform for cable modem-type solutions. - D-Link 10/100 Ethernet switches for a variety of devices that allocate port segments per connection providing a wide array of homogeneous networks and support technology convergence delivering true network appliance connections. - D-Link 11MB 802.11b wireless network that will be launched next month to provide expanded connectivity and will interoperate seamlessly with the Ethernet/Fast Ethernet networks. This move will open up the connectivity options to include streaming servers and remote delivery of home technologies such as DVD movies or Internet access. - D-Link Digital Subscriber Line/Asynchronous Digital Subscriber Line (DSL/ADSL) technology in a variety of formats from PCI cards, routers, USB modems and more that provide point to point data communications at stratified high-speeds delivering spliterless connections on plain old telephone lines. - D-Link cable modem/voice over Internet Protocol (VoIP) remote communications in standard high speed shared modems and router connections with Ethernet, USB, and PCI interfaces to provide complete convergence of text, image, data, video and voice over the internet. - D-Link MP3 players, digital cameras & audio visual devices From powerful MP3 players, simple to use Webcams, affordable digital cameras, to sophisticated video capture devices and FireWire adapters the digital home requires visual connectivity to be truly complete. These products are targeted to the real need of home users who are upgrading to easier methods of capturing and cataloging everyday events, little league games, birthdays, first recitals and other important events. - D-Link USB Products for an out of the PC or box connectivity solution. Leading the pack with bullet proof, quality product, D-Link delivers the widest range of USB solutions of any manufacturer in the market today. Clearly USB is a priority for the future and D-Link will continue to lead the way. D-Link has been the fastest growing manufacturer of Digital Home products in the world. The company is committed to bringing their advanced networking technology to the masses and the home market, so that users can feel secure in the fact that they are buying technology from a major manufacturer. That all adds up to servicing users and allowing them to get driver updates and upgrades in the future for products they buy today. True Networking Pioneer And Hardware Manufacturing Since 1986 D-Link is a true manufacturer of networking products with research and development facilities in USA and Taiwan, and five major manufacturing plants in California, USA, Hsin-chu, Taiwan, Dong Guan Province, China and Verna, India. With nearly 500,000sq.ft. of manufacturing capacity, 2,400 employees, and the volume to deliver networking solutions at a price that the average computer user can afford, D-Link has become the largest manufacturer of networking hubs in the world and second largest in network interface cards.Today D-Link is also making a name for itself as the digital home connectivity segments by bringing superior cutting edge technology at affordable prices to the retail stores for the home market and small office home office markets. With nearly $360 million in revenue, plus another $390 million as part of the D-Link Group, which brings a combined strength to the market of a $750 million company that is capitalized at $1 billion. D-Link has been profitable every year since its inception in 1986, and continues to grow at a rate that will allow the company to experience continued prosperity. D-Link continues to focus on ""Building Networks For People."" D-Link offers a wide selection of networking and connectivity products. D-Link is positioned to grow well into the next millennium. Visit D-Link at www.dlink.com. Source: D-Link

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