TiVo Raises The Bar For Personal TV With Delivery Of Industry's First Interactive Video Program

""TiVo Takes"" Makes It Easy For TiVo Subscribers To Find The Best On TV

8-Jun-00

TiVo, Inc., (NASDAQ: TIVO) the creator of personal television, unveiled the newest addition to the TiVo Service, a fully interactive video program called ""TiVo Takes."" Hosted by CNET veteran Daphne Brogdon, and produced weekly by TiVo Studios, ""TiVo Takes"" provides an informative, entertaining and completely interactive look at the upcoming week in TV. As they watch ""TiVo Takes,"" subscribers can record shows they wish to watch, that are highlighted in the video program, with the simple touch of a button on the TiVo remote. In addition to exclusive TiVo editorial content, ""TiVo Takes"" will also feature unique tips, to help consumers get the most from the TiVo Service.The program's interactivity is powered by TiVo's unique Ipreview technology, which allows TiVo customers to record programs directly from the clips for those shows. In the case of ""TiVo Takes,"" viewers will be able to schedule recordings from each story that airs. For example, when host Ms. Brogdon reviews an upcoming season finale, a thumbs up symbol will appear on the screen and the viewer can schedule the show to be recorded right from the ""TiVo Takes"" segment. ""TiVo Takes"" is produced using onscreen menus that allow viewers to quickly fast forward to the stories that interest them, a benefit that is consistent with the TiVo Service, providing viewers with unprecedented control over their television viewing. ""The launch of ëTiVo Takesí represents a giant leap forward in what consumers can and should expect from personal television services. No longer confined to a static interface, viewers can enjoy video previews as part of the TiVo Service,"" said Stacy Jolna, Chief Programming Officer at TiVo. ""Now finding the best of TV has never been easier - our editorial staff does the work for viewers, creating an entertaining look at the week's lineup, so that viewers can make informed choices about what to record."" ""TiVo Takes"" is produced by a team of television veterans, led by Executive Producer Jim Monroe. The program's Producer is Lynn Margherita who joined TiVo in April 2000. The program is delivered to viewers over traditional broadcast airtime on the Pax Network. By utilizing this existing broadband for delivery TiVo subscribers can schedule a Season Pass for ""TiVo Takes"" and always be connected to the best of what's on TV. The program takes advantage of TiVo Service features to make it easy for viewers to ""surf"" through the show, find what interests them and instantly schedule a recording. TiVo subscribers will also be able to enjoy a short film at the end of each episode, from charter sponsor and Internet film entertainment pioneer, IFILM.About IpreviewIpreview brings recording convenience to TiVo subscribers by enabling them to schedule programs to record directly from promotional previews. With the simple click of the TiVo remote, Ipreview is designed to ensure that viewers never miss the upcoming movies, sports events and television series that interest them most. Ipreview's interactivity enables viewers to get the most out of the vast amount of television programming available to them. The TiVo ServiceThe TiVo Serviceô is the most advanced and easy to use personal TV service available today. It digitally records television shows, without video tape, so you can watch what you want, when you want to watch it. The TiVo Service was designed to make it easy for consumers to find and record the programs they want, with new service capabilities and enhancements delivered to recorders automatically. TiVo offers customers a choice in service options, with the option to pay as you go or pay no monthly fees. A lifetime subscription to the TiVo service without monthly fees can be purchased with a single payment of $199. For customers who want to keep their upfront costs to a minimum, Personal TV is available as a monthly subscription to the TiVo service for $9.95.With Season Passesô, The TiVo Service can automatically find and record your favorite shows every time they air, even if the network lineup changes. A unique attribute of the Service is its ability to recommend shows that match your interests through TiVo's Suggestionsô; no other personal TV service can deliver this level of personalization to viewers. The TiVo Service also includes exclusive editorial programming such as TiVolution Magazineô - an on-screen entertainment guide with recommended programming each week and Network Showcasesô - a forum for TiVo's network partners to highlight upcoming programs and specialized content. About TiVoTiVo is the creator of the personal television service. Founded in 1997 with the mission to dramatically improve consumers' television viewing experiences, TiVo developed a technology that serves as a platform for delivering a variety of home entertainment services. TiVo's Personal TV Serviceô simplifies the way we watch and enjoy television by digitally recording television shows, without video tape, so you can watch what you want, when you want to watch it. TiVo was the first to deliver on the promise of consumer choice and control over TV viewing, building a loyal and passionate subscriber. TiVo's leadership is grounded in its ability to forge critical partnerships, working together with the giants of the media, technology, consumer electronics, and television industries. Industry support of TiVo is reflected in its partner roster that includes, AOL, Blockbuster, BSkyB, DIRECTV, Philips, SONY, and the leading cable and network television companies. Today, the TiVo Service is available in the United States on the Philips Personal TV Recorderô and the Sony Digital Network Recorder ô in nearly 3500 consumer electronics retail and online outlets. TiVo is headquartered in San Jose, California with offices in Los Angeles, California. Additional information can be found at www.tivo.com.

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