ProWebCast Launches Castivisionô, The Most Comprehensive Interactive Streaming Environment Online, At Streaming Media East 2000 Conference In New York City

ProWebCast Will Launch The Ultimate Webcast Experience For Viewers At Streaming Media East 2000, The Largest Streaming Media Trade Show In The United States, June 12-14, 2000

8-Jun-00

ProWebCast, Inc, a leading Internet Webcast Company (www.prowebcast.com), announced that it will launch Castivisionô, the most integrated and interactive Webcast experience for viewers and advertisers on the Internet. Castivision is an extension of the online Webcast and streaming media experience, enabling viewers to watch programming while interacting with other viewers in real time, vote or take part in polls, surf the Internet, visit advertiser Web sites and even purchase goods or services while viewing the Webcast. ProWebCast is exhibiting at Streaming Media East 2000 in Booth #2104 and will be partnering with iBEAM, NeTVideoNetworks.com and StreamSearch.com to Webcast each of the conference keynote speakers live using Castivision, on the Streaming Media Web site, www.streamingmedia.net.""Castivision takes viewing Internet broadcasts to an entirely new level for both viewers and advertisers, "" said Crawford Grimsley, CEO of ProWebCast. ""For example, viewers can watch a Webcast, make purchases, enter a chat room to discuss the event and vote or participate in polls. They can also visit an advertisers site, surf the Web and find predefined information about the event all without ever leaving the webcast. This is the type of interactive experience viewers want, to truly be part of the show.""Castivision creates a completely customizable, new environment for each Webcast that a viewer attends. Castivision features include:- Media Player - Castivision takes advantage of the latest compression and streaming technologies to deliver high quality audio/video content through an embedded Windows Media Player. Each event can be streamed to the viewer at speeds of 28k, 56k, 100k, 300k and higher to deliver the maximum quality possible for each individual participant.- Web Browser - Engages the viewer by allowing them to visit or surf the Internet during a Webcast.- Main Section - The online audience can view Flash, Whiteboard Drawings and PowerPoint presentations, and use other interactive features like Message Boards during the Webcast in this section.- Live Voting/Polling - With Castivision, nothing gets an audience more involved than live voting/polling! Polls can be created in advance or live topics can be pushed to viewers by an online moderator. After each audience member responds, he or she gets to see the ""live"" results as other participants cast their votes. Sponsors can use these responses as ëfocus groupí research and more directly target their market. Polling the audience while an ad is running can also enhance advertising delivery. - Drop Down Menu - Castivision can have predefined locations, which the main section responds to, such as websites, presentations, pictures, stats, and much more that viewers can select at their convenience.- Streaming Audio/Video Ads - During Webcast breaks streaming audio/video advertising is pushed through the video window on the interface. Advertisers may also choose to deliver still images or open the browser in conjunction with their ad delivery.- E-Commerce - Castivisionís embedded browser offers buying opportunities to the audience during events. Castivision can drive viewers to specified pages on a Web site to promote products which may fit the needs of the consumer during the Webcast.- Banner Ads - Located above the main window and below the Media Player, this space allows advertisers to display the still image of their choice - or an animated banner. These banners are then linked to specified locations within the sponsors site within the ""main"" browser window that can be opened during the webcast. - Demographic Data - Castivision logs every response by every viewer in every event. This data is accumulated via voting/polling and traffic through banner ads. This data can then be analyzed and used to better understand what the audience wants.- Chat - Viewers can chat with each other in real time during an online broadcast, which allows them an opportunity to interact with other viewers and the Webcast.""Castivision provides sponsoring companies with the opportunity to generate new sources of product sales and awareness. This differentiates companies from competitors through a new and exciting channel,"" added Crawford Grimsley.ProWebCast, one of the largest producers and broadcasters of live and archived Internet events, is working with Microsoft Digital Media Division and iBEAM Broadcasting, a leading Internet Broadcast Network. ProWebCast is also aligning with PSMG, whoís end-to-end streaming media services and solutions enable ProWebCast to produce visually superior Internet broadcasts. About ProWebCastProWebCast is a leading Internet Webcast company, providing the highest quality production, distribution, and marketing of event-based streaming media content. ProWebCast covers a wide range of events, including high-profile entertainment venues, sporting events, business information, concerts and much more. ProWebCast has recently completed the live Webcasting of Cannes Market 2000, the ESSENCE Awards 2000 and of the 14th Annual American Comedy awards. As an Affiliate Member of PSMG, ProWebCast uses a variety of PSMGís streaming media services and solutions, including the highest quality production technology available for Internet broadcasting. Visit ProWebCast on the Internet at www.prowebcast.com.

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