Sony Introduces Worldís First CD-R-Based Digital Still Camera

Expands Mavica Digital Cameraís Legacy Of Universality

16-Jun-00

Sony Electronics announced the first ever CD-Recordable (CD-R)-based digital still camera, the MavicaÆ MVC-CD1000. The new Mavica camera uses a high-capacity 156MB 3.5-inch CD-R in an easy-to-use camera for Americans who use the 260 million CD or CD-R drives with their PCs, and even those who donít.Each CD-R for Sonyís new CD-R Mavica camera can hold up to 160 1600x1200 (2.1 megapixel) images at a price that encourages archiving and sharing. Thatís the equivalent of more than four rolls of 36-exposure film. And at around $4 a disc and no processing required, the camera provides instant gratification at a fraction of the cost.High Resolution - 10x Optical Zoom - Advanced FeaturesAbove and beyond the innovative use of CD-R technology, the Mavica MVC-CD1000 offers advanced picture quality, including 2.1 megapixel resolution and the ability to shoot in TIFF and high quality MPEG (MPEG HQ) modes. Sonyís implementation of the CD-R format enables faster image processing, dramatically decreasing image recording time. Images captured with the MVC-CD1000 can be recorded in several modes, including JPEG compression or TIFF in UXGA, SXGA, XGA or VGA image sizes.The MVC-CD1000ís powerful combination of high resolution and 10x optical zoom - equivalent to a 35mm camera 400mm lens - enables the MVC-CD1000 to fill the frame with subjects from a greater distance and capture them with greater clarity. Working with the powerful zoom, Sony has also added a feature rarely seen in the digital camera marketplace: a through-the-lens viewfinder using a bright, crisp color LCD to ensure that what you see is what you shoot. This high performance Mavica MVC-CD1000 also includes:- Manual adjustments - shutter priority, aperture priority functions and a manual focus ring- Super SteadyShotÆ optical image stabilization - removes unwanted user camera shake for a clearer image, a feature found on many camcorders, but only on Sonyís digital still cameras- MPEG HQ Mode - allows for MPEG full frame playback on a standard TV - rather than 1/4 frame playback that had been previously available - and an increased frame rate of 16 frames per second that results in smoother movement- Built-in intelligent flash and added external flash terminal (for use with the HVL-F1000 optional flash) - range of over 30 feet allows the camera to capture images at longer distances under adverse lighting and the MVC-CD1000 communicates mode and exposure intelligence directly with the flash. The optional Sony HVL-F1000 flash is available now for about $120.- Rechargeable InfoLithiumÆ battery with AccuPowerô meter - with battery life approximately 100 minutes or 1,100 images in still image standard mode with the LCD on- 3:2 picture size ratio option - creating a digital image that is the same size ratio as a standard 4 x 6-inch film print- 12-bit A/D conversion - allows a wider dynamic range from highlight to shadow- Precision digital zoom - with newly developed interpolation technology users can capture a smoother and more natural image- In-camera zoom/trim and image resizing capabilityThe Mavica MVC-CD1000 ships with five one-time writeable CD-Rs and will be available in August for about $1,300.

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