TiVo Launches National Advertising To Promote Better Television Viewing

The Creator Of Personal Television Joins Forces With Goodby, Silverstein And Partners For Print And TV Campaign

6-Jul-00

TiVo, Inc. (NASDAQ: TIVO), the creator of personal television, announced the launch of a national advertising campaign designed to build broad awareness of the TiVo brand and educate consumers about TiVo's leading Personal TV Service. Featuring the tagline ""TiVo, TV Your Wayô,"" the campaign demonstrates how consumers can take control over their television viewing to create their own personal TV network. The campaign, created by Goodby, Silverstein and Partners, kicks off across the United States on July 5.""Now is the time to for TiVo to reach out to a broader range of consumers,"" said Brodie Keast, TiVo's Vice President of Marketing and Sales. ""With both Philips and Sony offering recorders with the TiVo Service, and pricing set for mainstream consumer adoption, the time is right for us to extend our lead and build consumer brand awareness. Goodby, Silverstein and Partners have delivered advertising which captures the essence of what the TiVo service is all about - having your own personal TV network.""TiVo plans to touch millions with the campaign, which will run from July 5, 2000 through the end of the year. The media plan includes national cable and magazines, spot market television and newspaper components. Target spot markets include New York, Los Angeles, Chicago, San Francisco, Atlanta and Dallas. The campaign introduces TiVo as a service that gives consumers control over their individual television viewing experience. The advertising was designed to help consumers understand how the TiVo Personal TV Service can improve their lifestyles by empowering them to create their own personal networks and watch what they want, when they want to watch it. ""TiVo is a service for people that love television, so a strong television advertising campaign is a highly effective way to reach potential customers,"" said Rich Silverstein of Goodby, Silverstein and Partners. ""TiVo is the clear leader in the personal television space and through this campaign we will be able to extend the TiVo brand to millions of consumers.""TiVo's Web site (www.tivo.com) has been updated and refreshed to support the campaign with all the information consumers will need to understand the details about the company, what the service offers, how it works, what it costs, the recorder options available to them and where to buy. The TiVo service is available now on recorders from Sony and Philips at Best Buy, Circuit City and over 3,500 retail outlets nationwide. About TiVoTiVo is the creator of the personal television service. Founded in 1997 with the mission to dramatically improve consumers' television viewing experiences, TiVo developed a technology that serves as a platform for delivering a variety of home entertainment services. TiVo's Personal TV Service simplifies the way we watch and enjoy television by digitally recording television shows, without videotape, so you can watch what you want, when you want to watch it. TiVo was the first to deliver on the promise of consumer choice and control over TV viewing, building a loyal and passionate subscriber. TiVo's leadership is grounded in its ability to forge critical partnerships, working together with the giants of the media, technology, consumer electronics, and television industries. Industry support of TiVo is reflected in its partner roster that includes, AOL, Blockbuster, BSkyB, DIRECTVÆ, Philips, Sony and the leading cable and network television companies. Today, the TiVo Service is available in the United States on the Philips Personal TV Recorder and the Sony Digital Network Recorder in nearly 3500 consumer electronics retail and online outlets. TiVo is headquartered in San Jose, California. with offices in Los Angeles, California. Additional information can be found at www.tivo.com.

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