The Best Sounding Site On The World Wide Webô Launches

SRSWOWcast.com Blends Broadcast Audio Technologies, Streaming Music And Entertainment Content With An Interactive Chat Community

19-Jul-00

SRSWOWcast.com, Inc., the Internet entertainment subsidiary of audio and voice technology pioneer SRS Labs, Inc. (NASDAQ: SRSL), officially unveils ""The Best Sounding Site On The World Wide Webô."" SRSWOWcast.com, Inc. possesses Internet rights to all SRS audio and voice technologies and was established to provide these next generation sound and broadcast technologies to the global market. SRSWOWcast.com applies the interactive capabilities of the Internet to deliver an enhanced experience beyond what other traditional entertainment mediums, such as television or cable, can offer. By utilizing the latest streaming video technologies and the SRS Labs' patented audio enhancement technologies, SRSWOWcast.com is a second generation, technology-driven, digital entertainment broadcasting Web site. The site's content includes original entertainment programming and music, in addition to other shows previously seen on cable and network television. All programming on the site has been optimized for use with Microsoft's Windows Media Playerô 7, which includes the SRS WOWô technology, and recently debuted.As part of a strategic alliance formed in March 2000 with Microsoft, the Windows Media Player 7 is the only PC software integrated with the WOW audio enhancement, which provides the ultimate listening experience from PC speakers and headphones. WOW creates a panoramic 3D sound image that extends beyond the speakers themselves, as well as creates deep, rich bass not usually possible from computer speaker systems and headphones. The WOW technology as implemented on the WMP7 includes four separate user-controls that enable consumers to customize their listening experience based on audio preference and type of speaker system used. Consumers who desire more information on SRS WOW technology can simply click the SRS Logo shown on the interface of the Media Player 7 to be directed to a technology area within SRSWOWcast.com.""We are thrilled SRSWOWcast.com has selected Windows Media to deliver its groundbreaking streamed audio and video content,"" said Dave Fester, General Manager, Marketing, Digital Media Division, Microsoft Corp. ""SRSWOWcast.com's diverse content coupled with its innovative audio enhancement technology is another great example of how mainstream content is migrating to the Web with Windows Media.""As broadband connectivity increases and to address the burgeoning film and entertainment content available on the Internet, SRS Labs and SRSWOWcast.com have optimized its Circle Surround 5.1ô (CS 5.1) as a multi-channel, Internet audio broadcast and delivery technology. Streamed content that has been encoded with Circle Surround technology can be played back through multiple surround speakers using a Circle Surround software decoder. Where multiple speakers are not available, SRS Labs' virtualization technology, TruSurroundÆ, has been integrated with the multi-channel output from the Circle Surround software decoder. This unprecedented combination allows surround-sound playback even from mono sources on a two-speaker system with complete surround sound effects. TruSurround has become a standard for multi-channel virtual surround playback on DVD-Video players, televisions and consumer set-top box systems. SRS Labs has developed the bridge to bring this home theatre standard to the Internet, starting with SRSWOWcast.com, who will feature these technologies later this summer for music net casting and surround sound broadcasts.""SRSWOWcast.com combines the most advanced technology, entertaining and compelling content and truly immersive, interactive community features,"" stated Chuck Cortright, President of SRSWOWcast.com, Inc. ""Digital streaming media and its associated technologies have established a secure marketplace with PCs and other Internet devices. Our launch is just the first step of our long term plan to leverage our broadcast audio technologies, our interactive chat technology and our ability to create quality content and evolve ourselves into the reference standard for innovative programming and quality delivery.""Flagship programming includes:- ""WOW Entertainmentô,"" hosted by Terry Murphy, takes the world of entertainment and delivers it to the Internet audience in a unique, fun, interactive and voyeuristic program style. Murphy calls on her experience in news and pop-culture to bring audiences around the world the most interesting news on entertainment, celebrities, sports figures and entertainment-based technology. Terry's first guest interview is with musician Rick Springfield, who provides an MP3 download of his popular song, ""Free,"" to the SRSWOWcast.com audience.- ""WOW On The Couchô,"" with Dr. Carole Lieberman, is ""Loveline,"" ""Frasier"" and ""The Drudge Report"" all wrapped into one, with personalized self-help advice and thought-provoking commentary on breaking news. Viewers will get a psychological perspective on the topics everyone is talking about, from CBS' ""Survivor"" to the break-up of one of the nation's favorite couples. The topic of Dr. Carole's first segment is ""Voyeuristic Television.""- ""WOW Weatherô,"" with Terry Burhans, is a humorous and entertaining approach to delivering weather, which is one of the Internet's most requested type of daily information. Several times a day, Terry updates weather conditions around the world with 3-5 minute streaming videos. Weather forecasts and temperatures are available through a pull-down menu for thousands of domestic and international cities.- Daily News and Horoscopes are delivered to the SRSWOWcast audience from within the Watch section of the site. Posted each morning are news stories relating to the Internet and entertainment, and the technologies and companies that deliver the entertainment.- ""At Home On The Range...The Cooking Show For The Deranged,"" is a wonderfully original show hosted by ""Chef"" John Crean and ""Stirrer"" Barbara Venezia that blends comedy and cuisine and whips up food and fun like no other cooking show around. Currently airing on local cable stations in the U.S., New Zealand and Australia, a new episode of the series will air weekly. The first show to be posted will tackle Jamaican Chicken while discussing the Internet, politics and funny fan mail.- ""WOW Cuisineô"", with Tom Hirsch, presents original weekly ""How To"" shows where Tom creates tantalizing meals with ""whatever's in the cupboards."" Tom's first show will feature turkey au vin, a new take on the French classic.Additionally, SRSWOWcast.com features The Artist Colony, where MP3 music from new artists is available for download. The Artist Colony also includes a voting system that provides instant feedback to the artists. When bands produce songs that rate well, SRSWOWcast.com will create a section on the site to highlight the band for greater exposure.WOW Radio aggregates hundreds of Internet radio stations from around the globe and provides a unique and innovative Radio Station interface that allows users to quickly and easily search for stations by country, state, language, genre, and/or radio band.WOW World, in the communicate section of the SRSWOWcast.com site, is the interactive portion of the site and features U&Iô technology. U&I is a chat software program that allows rich, creative, engaging interactive opportunities between visitors. When a visitor enters the U&I powered sections of the site, they enter a three-dimensional community and choose a graphical representation of themselves (or avatar) from a list of choices. Guests may then move about the virtual community to gather information, listen to music selections, interact with others or even interact with SRSWOWcast.com show hosts and guests at pre-determined times. U&I chat technology is simple to use, and does not require any plug-ins or downloads.SRSWOWcast.com will also be showcasing other content through its key alliances with: Mandalay Sports and Urban Entertainment (MSUE) which will facilitate access to top sports, music and film stars, sports franchises, live event facilities, as well as entertainment and sporting events around the world; LoudEnergy, a music and lifestyle destination site devoted to promoting and incubating musicians, which will provide a roster of new musicians and their music for the site; and FullConcept.com, an innovative frontrunner in the digital music industry, which will feature a roster of new music acts on the site and WWW.com, the Internet's largest music broadcaster with over 325,000 songs and 200 music stations.About SRSWOWcast.com, Inc.Leading the convergence of entertainment and technology into the 21st century, SRSWOWcast.com is a digital entertainment broadcasting Web site, fueled by the second generation of Internet technologies. SRSWOWcast.com combines broadcast audio enhancement technologies with music and streaming video content that is uniquely created for the Internet as well as wireless devices. In addition to new Internet formatted programs, the broadcast site is further differentiated from other Webcasters and content providers by its incorporation of proprietary audio and interactive technologies from SRS Labs, Inc., the parent company of SRSWOWcast.com, Inc. These technologies include: Internet, bandwidth-efficient, enhanced stereo and the world's first Internet, multi-channel, surround audio broadcast methodologies; and rich media, Java-based U&I community building software that enables interactive communication to liven the Internet broadcast and community experience.Source: SRSWOWcast.com, Inc.

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