Mitsubishi Electric To Sponsor 2000 U.S. Open Tennis Championship Semi-Finals And Finals In HDTV

25-Aug-00

CBS Television and Mitsubishi Digital Electronics America, Inc. (MDEA) have entered into an agreement in which MDEA will sponsor high definition coverage of the semi-finals and finals of the 2000 U.S. Open Tennis Championships. It is the second consecutive year MDEA has sponsored CBS's HDTV coverage of the U.S. Open.CBS Sports will produce 18 hours of the U.S. Open Tennis Championships for high definition broadcasts on Friday, September 8 (11am-6pm), Saturday, September 9 (11am-7pm) and Sunday, September 10 (4-7pm, all times Eastern). The HDTV telecasts, which will be broadcast live by CBS Sports' Tim Brando and Tony Trabert from the USTA National Tennis Center in Flushing Meadows, New York, will be produced and transmitted independent of the network's analog broadcast coverage. All HDTV programming on CBS will be broadcast in 1080i.""We are pleased to work once again with Mitsubishi Digital Electronics America to present the U.S. Open in HDTV, further positioning us as a leader in the digital sports television arena,"" said Sean McManus, President, CBS Sports.""Because of its widespread appeal and viewer demographics, the U.S. Open is a great advertising opportunity for us,"" said Robert Perry, Director of Marketing, Mitsubishi Digital Electronics America, Inc. ""We are thrilled to again be a part of this event, and appreciate CBS Sports' dedication to high definition sports programming.""Thirty-one of CBS's owned and affiliated stations are currently broadcasting in digital, covering approximately 45 percent of the nation. By the end of 2000, CBS expects to be transmitting digital programming across more than 41 owned and affiliated stations, reaching well over 58 percent of the country.This promotional sponsorship of CBS Sports programming is a clear indication of the value that MDEA places on positioning its message with CBS, and the recognition of the demographics of consumers who are interested in high definition programming and events.CBS Television is comprised of the CBS Television Network - with more than 200 owned and affiliated stations reaching virtually every television home in the United States - the network's programming arms CBS Entertainment, CBS News and CBS Sports - and CBS Enterprises, a global leader in distribution.Mitsubishi Digital Electronics America, Inc. (MDEA) manufactures and markets a comprehensive line of premium quality NTSC and HDTV-upgradeable projection televisions, CRs, DVD players and audio products for complete home theatre systems. Recognized as the world leader and innovator of big screen and digital television receiver technology, MDEA develops audio and video products that lead the industry in performance, ease-of-use and system integration. For additional information about MDEA, visit www.mitsubishi-tv.com.

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