imix.com Launches Video Entertainment Division Supporting First Ever Custom DVD 

New Division Marks Aggressive Expansion Effort To Secure Television, Sports, Music Video And Film Content For Custom DVD Library

30-Aug-00

imix.com, a leading provider and resource of online personal entertainment, announced that it has launched a new Video Entertainment Division and mounted an aggressive content acquisition campaign. Based in Los Angeles, California, the new division will be responsible for obtaining the rights to television shows, sports highlights, music concerts, music videos, niche entertainment programs and hard-to-find films for imix.com's CustomDVD line. ""The creation of this new division supports our leadership position by making imix.com the first company to offer consumers the ability to go online to create unique, personalized, custom compilation DVDs,"" said David Gould, CEO of imix.com. ""Our current extensive content library primarily consists of more than 200,000 individual tracks from over 250 record labels through which music lovers can make their own high-quality, customized CDs. While we began to successfully acquire video content earlier this year, the goal of this new division is to significantly expand our current library by adding a broad range of video entertainment content. In this way, customers can compile the entertainment content that they want on their own customized DVD, thereby enhancing our business strategy of serving as the single-source destination for all customized entertainment content."" The CustomDVD line was launched last spring with an offering of Alanis Morissette music videos for CustomDVD compilation. Subsequently, imix.com announced the acquisition of film content from the Beverly Wilshire Filmworks Library that will soon be available to consumers also for CustomDVD compilations. The creation of the Video Entertainment Division is the next step in imix.com's plan to develop the CustomDVD line into one of the premiere personalized entertainment products available on the Web. The Video Entertainment Division will be headed by newly hired Senior Vice President Michael H. Klein, founder of Next Step Entertainment, Inc., an entertainment industry consulting firm. Mr. Klein was formerly Vice President of Programming for the national pay-per-view network In Demand (formerly known as Viewer's Choice). Also joining the company is Frank Bryant, Vice President of Business Development for the Video Entertainment Division. Mr. Bryant was formerly Vice President of Worldwide Marketing at Sony Pictures Entertainment. Prior to that position, he was the principal consultant in Pricewaterhouse-Cooper's Entertainment Group. ""We are excited to have Michael and Frank join the imix.com team. Their experience and talent have already proven to be invaluable resources as we launch the Video Entertainment Division,"" said Mr. Gould. ""The Video Entertainment Division is an invaluable asset for imix.com. It is a critical component to assist in our acquisition of cutting edge DVD content and to ultimately achieve the imix.com mission of giving music lovers the opportunity to create their own personalized digital entertainment in every format."" About imix.com imix.com is a leading provider and resource of online personalized entertainment, offering its partners and customers the ability to create their own personalized digital entertainment in every format. imix.com completely personalizes the production process by enabling customers to choose their favorite entertainment from a broad selection of music, and soon an expanded offering of TV and film content. The range of products offered on the imix.com Web site includes or will include CustomCDs, CustomDVDs, CustomDownloads and CustomMiniDiscs. Serving as a syndication and distribution company for the digital entertainment industry, imix.com enables business-to-business turnkey marketing, promotion, manufacturing and corporate product fulfillment needs. imix.com uses an exact, one-to-one digital transfer of the original master recording to produce the same Red Book audio compact disc consumers find in stores. To date, imix.com has licensed more than 200,000 individual tracks from over 250 record labels. The company recently completed licensing agreements with Sony Music Entertainment and BMG Entertainment North America. The company's industry-leading B2B distribution network includes more than 100 leading online music retailers, radio stations and music destination Web sites, including Tower Records, Wherehouse Music, CDNow, Liquid Audio and TWEC. Major shareholders include AMFM, Hicks, Muse, Tate and Furst (HMTF), BMG and Sony Music Entertainment. Additional information regarding the company can be found at http://www.imix.com.

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