TiVoô To Deliver Content Rich, Interactive Advertising To Personal TV Service Customers

21-Sep-00

TiVoô Inc. (NASDAQ: TIVO) announced the implementation of TiVo Direct, an interactive program that allows advertising content to be delivered to users via the TiVo Personal TV Service. TiVo Direct gives advertisers, cable and network programmers and content providers the opportunity to utilize personal TV to produce in-depth content as well as offer promotions and merchandise specifically designed for TiVo viewers.""TiVo Direct is an innovative and powerful new tool for our programming, advertising and merchandising partners, enabling them to direct market to TiVo's audience of TV lovers and entertainment enthusiasts,"" said Stacy Jolna, Chief Programming Officer and Vice President of Media Partnerships, TiVo. ""TiVo Direct is a reflection of our corporate philosophy to provide both compelling entertainment for our viewers and more effective marketing means for our media partners.""TiVo Direct content is added to the hard drive of recorders carrying the TiVo Service prior to retail distribution. All TiVo users can access TiVo Direct for viewing anytime from the Now Playing screen on the TiVo Service. The first participants in the TiVo Direct program include PGA TOUR, Starz Encore, Showtime Networks, IFILM and Guthy Renker. TiVo allows consumers to digitally record television shows, without video tape, offering unprecedented flexibility with recording, programming and viewing options.For more information, visit www.tivo.com.

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