THXÆ Surround EXô Now Available In THX Select Products

9-Oct-00

The first THXÆ Select products to offer THX Surround EXô made their debut at CEDIA EXPO 2000, offering the benefits of this new feature to a broader customer base. THX Surround EX, an enhancement to digital sound that decodes a back surround channel in a film soundtrack, was first available in THX Ultra products.""The reaction to THX Select from both consumers and manufacturers has been very positive,"" said Monica L Dashwood, Lucasfilm THX General Manager. ""With the value-added that THX Surround EX provides, THX Select certified receivers will more than ever deliver on the programís promise of ëbest in classí performance.""There are new THX Select A/V receivers with THX Surround EX from Integra, Onkyo and Pioneer Elite. They include the Integra DTR-7.1, the Onkyo TX-DS787 and the Pioneer Elite VSX-35TX. Pioneer Elite is also introducing a second new THX Select receiver, the VSX-33TX.""THX Select has been a real success story for us,"" said Michael Wakeman, Executive Vice President, Pioneer Home Electronics. ""Our first THX Select receiver was our best selling Elite model because of the enormous value it offered consumers. Thatís why weíre expanding our THX Select line and enhancing the series with a THX Surround EX model, providing even more value.""""Weíre very happy with the THX Select program and the success weíve had with our THX Select products,"" said Mark Friedman, Senior Vice President, Onkyo USA, which markets both the Onkyo and Integra brands. ""Adding THX Surround EX to the mix provides one more point of differentiation and reinforces THX certification as the industryís performance benchmark.""There is also a new THX Select speaker system - the Mordaunt-Short Declaration Series 500. This new system is comprised of the Model 502 front left and right speakers with built-in powered subwoofers, the Model 504 center channel speaker and the Model 506 dipole surround speakers.""For us, THX Select certification is a key part of our U.S. marketing plan,"" said James Johnson-Flint, CEO, Mordaunt-Short. ""Weíre re-establishing the brand here, and THX Select certification provides us with immediate credibility in a very competitive marketplace.""For more information, visit www.thx.com.

Read More:
http://www.thx.com