Riding the new wave of the marketing future, the Entertainment Technology Network, a division of United Entertainment Media, is premiering a brand new state-of-the-art multimedia DVD at the International CES in January 2001. To make this groundbreaking technology a reality, ETN has partnered with InterActual, Laser Pacific and Steve Michelson Productions to incorporate Internet technology, authoring expertise and video production skills. Using dynamic DVD technology that integrates continually evolving Web updates with the crystal-clear picture of DVD-Video, this official CES disc will incorporate video, audio and multimedia company information and product listings including a ""Virtual Trade Show"" booth for CES exhibitors to give attendees an advanced and more in-depth look at featured products. The ""Virtual Trade Show"" booth, accessible only with this disc, is a constantly updating Web site that can be updated during, and in advance of the show, and continually from then on until March 30, 2001, guaranteeing that attendees will view the most current, up-to-date information regarding new products and product news.This high-impact disc also includes an interactive show directory database, product demos, commercials, movie trailers and corporate IDs offering easy access to exhibitors' sites and products.The Web access includes up to-the-minute product updates as well as product photos, press releases and other product related literature certain to spark attendee interest.ETN offers a wide range of DVD sponsorships to fit your company's needs, starting with the Prestige Sponsorship for maximum exposure including the exclusive back cover sponsorship of the DVD packaging and your company logo prominently displayed on the front cover. Other video sponsors will get their logo on the front cover as well as an ad in the accompanying promotional booklet. Further bonuses you can receive with your sponsorship include 1 to up to 3.5 minutes of video content with the option of adding additional minutes if necessary, and the benefit of Hot Topic sponsorship with your name and logo prominently displayed at the opening of the chapter heading of your choice.To be certain your products will reach the most buyers, 40,000 copies of this official show disc will be distributed to show attendees at CES information booths, along with the show directories.