StudioTech Stakes Claim As The Leader In High-End Home Theatre Furniture

5-Dec-00

In 1989 StudioTech was founded as the first company to develop speaker stands for surround-sound mini speakers. After years of success supplying major retailers with its unique products, StudioTech literally reinvented itself in recent years. John Craig, Vice President, Sales recently stated, ""We had only 5-6 products and 6-8 major accounts four years ago. Now we have over 50 products and more than 200 specialty Dealers supporting our line."" Why the big change? ""We had to adapt to the more specialized needs of the market, and create new ideas and products that enabled us to sell to a broader base of retailers."" StudioTech now touts itself as the industry's leading supplier of specialty furniture for audio/video and home theatre. ""We offer the most complete line of high quality furniture, component racks and speaker stands when compared to our competitors."" StudioTech's newest product line, ""Ultra Furniture,"" offers dealers a new and unique profit opportunity. When consumers need cabinets, many dealers and custom installers refer the consumer to cabinet makers for an expensive, custom built product. With Ultra Furniture, the dealer can profit by filling the customer's needs without referring them on. John Craig believes the Ultra Furniture will capture a growing niche in the specialty retailer and custom installation markets. ""The internal (high-fidelity) features appeal to the enthusiast, while the external beauty of the Ultra appeals to spouses and designersÖwhat a combination!""Since 1989, StudioTech has developed products with the same goal - to enhance the performance and style of home entertainment systems. StudioTech is widely recognized by both the Consumer Electronics and furniture industries as a leading manufacturer of quality audio video furnishings. For more information on StudioTech, visit www.studiotech.com.

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