DVD Growth Expected To Continue Worldwide With 175 Million Households By End Of 2004

8-Dec-00

Using strong numbers to illustrate the success of DVD-Video in the U.S. and the world market, the International Recording Media Association (IRMA) forecasted that the format will be in 175 million households by the end of 2004.Charles Van Horn, IRMA President, pointed to DVD-Video players and DVD-PC drives as the product base for growth in the home of DVD-Video recordings. A new optical media research study by IRMA expects DVD to achieve the challenging goal of 10 percent penetration of U.S. households before 2001 arrives.Another element of support for the relatively new DVD-Video market segment comes from DVD-capable game systems, where one company estimated 60 percent of its 1.4 million purchasers had either purchased or rented at least one DVD-Video recording. ""Many had purchased five discs or more, indicating to us new growth in the U.S. and Europe markets once the dual-system players become available in each market,"" Van Horn said.Geographically, the IRMA study predicts noteworthy increases in the Europe, Japan and China markets in the coming years. DVD-Video replication is estimated at 710 million discs in North America in 2002, with Europe growing to 310 million in the same period. Japan will account for some 145 million DVD-Video units, and China 100 million. The worldwide total of 1.4 billion discs expected to be replicated in 2002 would be a healthy increase over 905 million units in 2001.The new IRMA Optical Media Market Intelligence Report - 2000 drew on the participation of IRMA member companies, which represent more than 80 percent of the world's optical replication capacity. The 413-page study analyzes 14 established CD and DVD formats along with new and under-development optical formats.For more information about IRMA, visit www.recordingmedia.org.

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